THE SMALL THINGS THAT
MAKE LIFE GREAT

I AM is the fascinating costume jewelry brand for women, who know what they want. We bring every style to perfection and turn clothes into looks.

I AM is a declaration of love to femininity. We celebrate cutting edge trends as well as timeless classics. Our label YSTRDY completes the core collection with textile accessories, watches and much more.

I AM is located in Cologne and now runs more than 170 stores in 20 European countries. Our jewelry is also available at many partnering shops. Find your nearest location here.

A PERFECT MATCH
YSTRDY AND I AM

YSTRDY is the brand for all textile accessories and more in our I AM stores. Feminine, modern and surprising.

YSTRDY offers a huge amount of variety: from shawls, scarves, hats, gloves, purses, wallets and belts to watches and umbrellas. All YSTRDY products complement the collections from I AM: the perfect couple.

YSTRDY accessories are available in more than 170 I AM stores around the world. Find your nearest store here.

STORE LOCATIONS

I AM stores near you.

    With love...

    Friendship isn't a big thing. It´s a million little things.

    It’s the ultimate gift as the lucky recipient can choose
    to spend it on any of her latest style crushes.

    Hello!

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    Off to new Trends

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    To the Store Locator

    I AM WANTS YOU!

    Creative minds. Courageous makers. Employees with a passion for fashion.

    I AM is always searching special talents for our sales teams and head office. I AM is part of beeline GmbH. You will find our current jobs on the beeline website.

    TO THE JOBS

    GREAT PROSPECTS!

    You will find additional information and photographs of I AM and YSTRDY in our press area on the beeline website. We are looking forward to great reports!

    TO THE PRESS CENTER

    YOUR SUGGESTIONS
    FOR I AM

    Do you have a question or would like to submit an idea? Simply send us a message. We will reply as quickly as possible.

    Products

    Country

    I AM

    Top Trend

    Animal ∑

    Read more

    19.8.14 / Top Trend

    Leopard Animals

    Alles voller Flecken! Leopardenmuster sind einer der wichtigsten Trends in diesem Herbst. Und wir sind auch schon ganz wild nach den passenden Accessoires: Coole Ketten, Ringe und Armbänder in Leo-Optik und Schals mit dem angesagten Druck. Dazu passen Taschen und Portemonnaies in schickem Kunstfell. Miau!

    Spots everywhere! Leopard prints are one of the most important trends this fall. And we are wild for the matching accessories. Cool necklaces, rings and bracelets in leopard look and scarves with the trendy print. Matching bags and wallets in chic fake fur go with it perfectly. Meow!

    Filigree Jewelry

    Flimsy ∏

    Read more

    12.8.14 / Filigree Jewelry

    Flimsy

    We heart hearts. Und wir lieben die zarten Schmuckstücke aus unserer Flimsy Kollektion. Denn auch in Zeiten, in denen Statement-Stücke den Ton angeben, geht doch nichts über eine zarte Kette. Da schlägt unser Herz einfach höher.

    We heart hearts. And we love the delicate pieces from our Flimsy Collection. Because even in times, when statement pieces set the tone, there is nothing better than a flimsy necklace. It just lets our heart beat faster.

    Special Collection

    Wiesn ∏

    Read more

    10.8.14 / Special Collection

    Wiesn

    Eines steht fest: Beim Oktoberfest geht es längst um mehr als nur um das Biertrinken. Neben Spaß und Brauchtum spielt das Styling hier eine ganz besondere Rolle. Wir lieben die hübschen Dirndl, sie stehen einfach jeder Frau! Und bei I AM gibt es die passenden Accessoires für das perfekte Oktoberfest-Styling: Ketten mit Edelweiß-Motiv, Charivaris und herzige Ohrringe machen den Look erst authentisch. Egal, wo du dein Oktoberfest feierst.

    One thing is for sure: Oktoberfest is about much more than just drinking beer. Besides fun and traditions, styling plays an important part here. We all love the pretty Dirndl dresses, they look beautiful on every woman. And I AM offers the matching accessories for the perfect Oktoberfest-Styling: Necklaces with edelweiss motives, charivaris and heart earrings make the look authentic. No matter, where you celebrate your Oktoberfest.

    Trend Color

    Orange ∫

    Read more

    26.7.14 / Trend Color

    Orange

    Exotische Früchte, warme Sonnenuntergänge, edle Korallen, spritzige Vitamine: Keine Frage, Orange ist definitiv unsere Sommerfarbe und bringt unsere sonnengeküsste Haut richtig zum Strahlen. Wo oranges Perlmutt und glänzendes Gold zusammentreffen, da ist auch der Sundowner am Pool sicher nicht mehr weit.

    Exotic fruits, warm sundowns, noble corals, refreshing vitamins: No doubt, orange is definitly our summer color and makes our sun-kissed skin radiate. When orange-colored mother-of-pearl and shiny gold meet, the sundowner at the pool can't be far away.

    I AM addicted

    Blossom

    Read more

    28.7.14 / I AM addcited

    Blossom

    So blüht unser Outfit auf: Mit der neuen, blumigen I AM addicted Kollektion. Sommerliches Weiss, zarte Rosetöne und glänzendes Gold kommen als Statement-Kette oder üppiges Armband toll zu Geltung. Gleichzeitig machen funkelnde Halbedelsteine die Kollektion besonders edel. Unser Sommergeheimtipp.

    This is how our outfit blooms out: With the new, flowery I AM addicted collection. Summerly whites, soft rose hues and shiny gold bring statement necklaces or ample bracelets to bear. Sparkling semi-precious stones make the collection particularly noble. Our secret summer tip!

    In Love Today

    Color Trend

    Clean
    Blue ∂

    Read more

    20.8.14 / Color Trend

    Clean Blue

    Wir haben den Blues! Und zwar beim Styling. Denn strahlende Blautöne dürfen eigentlich nie in unserem Kleiderschrank fehlen. Keine andere Farbe ist so vielseitig, passt immer zu unserer Lieblingsjeans und steht eigentlich jeder Frau. Grund genug, für unsere Kollektion Clean Blue in leuchtendem Kobaltblau.

    We have the Blues. When it comes to styling. Because radiant blue hues are a must in our wardrobe. No other color is so versatile, always matches our favorite jeans and looks good on every woman. Reason enough for our Clean Blue collection in bright cobalt blue.

    12.8.14 / YSTRDY

    Flimsy Bags

    Wenn sich Pariser Chic und romantische Herzmotive treffen, dann entstehen bei YSTRDY süße Taschen, wie diese hier. Ob Kosmetiktäschchen, Taschenspiegel oder Handtasche, wir wollen sie am liebsten alle haben.

    English Version

    When Parisian chic meets romantic heart motives, cute handbags like this are the outcome at YSTRDY. Cosmetic bag, pocket mirror or handbag, we would like to have them all.

    Platings

    Ornaments

    Read more

    11.8.14 / Platings

    Ornaments

    Hier haben exotisch anmutende Verzierungen in Gold und Silber Gestalt angenommen. Das Resultat ist unsere bezaubernde Kollektion Ornaments. Inspiriert von marokkanischen Fenstern, belgischer Spitze und türkischen Kacheln bringt sie einen Hauch von Orient in unser Outfit.

    Exotic looking decorations took form in gold and silver here. The result is our adorable collection Ornaments. Inspired by Moroccan windows, Belgian lace and Turkish tiles they bring a hint of the orient to our outfits.

    Hair Accessories

    Purple ∏
    meets Red

    Read more

    9.8.14 / Hair Accessories

    Purple Meets Red

    Mit hübschen Haaraccessoires macht jede Frisur mehr Spaß! Egal, ob man mit verzierten Bobby-Pins einen auswachsenden Pony bändigen oder mit einer hübschen Blume die Hochsteckfrisur krönen möchte. Unsere neuen Haarspangen kommen mit sommerlichen Motiven und endlosen Möglichkeiten. Lasst uns die Mähne schmücken!

    Every hairdo is more fun with the matching hair accessories! No matter, if you would like to tame outgrowing bangs with bobby pins or crown an up-do with a lovely flower. Our new hair accessories have summery motives as well as endless possibilities. Let's decorate that mane!

    5.8.14 / Trend Color

    Mauvelle

    Wenn romantische Sommerträume eine Farbe hätten, dann müsste das Mauve sein. Zart, verträumt und fast magisch kommen unserer Accessoires in dem matten Violett-Ton daher und verzaubern unsere lieblichen Sommerkleider.

    English Version

    If romantic summer dreams would have a color, it would be mauve. Soft, dreamy and almost magic are our accessories in the mat violet hue and bedazzle our lovely summer dresses.

     

     

    1.8.14 / Styling Tip

    Purism

    Kaum sind wir in einer Großstadt wird unser Look automatisch urbaner, cooler und reduzierter. Die strenge Architektur der Wolkenkratzer und die glänzenden grauen Fassaden wirken sich offensichtlich unmittelbar auf unser Styling aus. Wir lieben den modernen, sleeken Look mit puristischen Formen und Accessoires in Nichtfarben. Ein toller Look für Großstadtkatzen.

    As soon as we get into a metropolis our look becomes more urban, cooler and more reduced. The strict architecture of the skyscrapers and the glossy gray facades obviously influence our styling immediately. We love the modern, sleek look with puristic shapes and accessories in non-colors. A great look for big city cats.

    Looking Good

    6.8.14 / Promotion

    Statement Necklaces

    Sie sind unsere ultimative Style-Waffe: Statement-Ketten machen aus jedem Outfit im Handumdrehen einen großartigen Look. Darum freuen wir uns ganz besonders, dass wir diese Woche eine große Auswahl verschiedenster Ketten ab 9,95 Euro in unseren Stores präsentieren können.

    English Version

    They are our ultimate style weapon: statement necklaces turn every outfit into a great look instantly. Therefore, we are especially happy to present a huge selection of different necklaces starting at Euro 9,95 in our stores this week. 

    Promotion

    from
    5,95 Euro

    4.8.14 / Promotion

    Smartphone Cases

    Wie wäre es zur Sommersaison mit einem neuen Look für dein Smartphone? Egal, ob du Metallic, Streublumen, Punkte oder ein anderes unserer tollen Motive magst: Smartphone-Hüllen ab 5,95 Euro für iPhone 4 und 5, sowie Samsung Galaxy 3 und 4 findest du jetzt in deinem I AM Store.

     

    English Version

    What about a new look for your smartphone this summer season? No matter, if you like metallic looks, mille-fleur, dots or another of our great motives: Find smartphone cases starting at 5,95 Euro for iPhone 4 and 5 as well as Samsung Galaxy 3 and 4 at your I AM store now.

    Making of...

    The Winter
    Shooting 14

    Read more

    26.6.14/ Making of...

    The Winter Campaign

    Während der warme Sommerwind durch die Strassen Stockholms wehte, haben wir wieder mal die Zeit im Studio genutzt und unsere neue Winterkampagne geshotet. Viel verrraten können wir noch nicht, nur soviel: Die Wintersaison wird kuschelig, stylish und festlich. Und auch, wenn die Tage lang waren: Wir hatten beim Shooting wieder richtig Spass.

    While the wam summer wind is blowing through the streets of Stockholm, we used the time in the studio to shot our new winter campaign. We cannot reveal much yet, just this much: The winter season will be cuddly, stylish and festive. And even, if we were working long days: we sure had fun at the shooting.

    6.5.14 / Special Event

    Mother's Day

    Egal, wo Du lebst, höchstwahrscheinlich steht Muttertag auch bei Dir vor der Tür. Zeit, allen lieben Mütter die gehörige Portion Wertschätzung zu zeigen. Wie wäre es denn mit einem schönen Schmuckstück von I AM?

    English Version

    No matter where you live, most likely Mother's Day is around the corner in your country. Don't forget to show you beloved Mom some appreciation. Maybe with some lovely jewelry by I AM?

    Editor's Picks

    April ∏
    Top 5

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    28.4.14 / Editor's Picks

    April Top 5

    Wir haben mal wieder im I AM Store gestöbert und unsere Lieblingsteile für Euch herausgepickt. Diesmal haben uns diese aussagekräftigen Styles besonders gut gefallen. So können wir unsere Lieblingsstadt immer bei uns tragen oder der Welt einfach mitteilen, dass wir übersprudeln vor Liebe. Ohne Worte!

    We went browsing at the I AM store again and picked our current favorites for you. This time we liked these meaningful styles especially. Thus we can carry our favorite city with us at all times or just tell the world that we are brimming with love. Without Words!

    Behind The Scenes

    12.6.14 / For the green thumb

    Urban Gardening Ideas

    1. Window gardening at its best from NPR.
    2. Great DIY pot from Camilla Styles .
    3. No space for gardening? Go vertical with Green.
    4. Grow salad in wines boxes with the Gardenista.
    5. Color your pots beautiful with Design Sponge.
    6. Make you own plant markers with Pin and Paper.
    7. Create a great hanging garden with Camille Styles.
    8. Light your garden with self-made macrame lanterns from hgtvdecor.
    9. Make sustainable planting cups from newspapers with Care2.
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    Do it youself

    Easter Ideas

    1. Message in an easter egg from Buzzfeed.
    2. Lovely egg shell garden from Martha Stewart.
    3. Funny eggs heads from Parents.
    4. Beautiful flower eggs at A Creative Mind.
    5. The sweetest bunny envelope by Lots of DIY.
    6. Cute Easter pendant with animal print at Leker.
    7. Bunny bags for little presents from Handmadeculture.
    8. Bunny lits for maison jars from Patchworkharmony.
    9. Make your own spring wreath with Tatertots and Jello.
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    Net Picks

    Inspiring Instagrams

    1. Great and classy streetstyle from august23g.
    2. This is how to wear multiple bracelets! From marthajohl.
    3. Rocking the mega-trend knuckle rings is frlschlauschlau.
    4. Cool sailor style by elsaolaccessoire.
    5. Beautiful way to wear a statement necklace from marthajohl.
    6. Phalanx rings at its best by riceandsoy.
    7. sassy matching necklace and nails from heresno.
    8. Poetic insect jewelry by elsaolaccessoire.
    9. Cool sailor style by rrroxy_.
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    I AM pretty

    Beauty And The Blog

    1. Beach girl's best friend for a sun-kissed look is the The Beach Tomato.
    2. Hairstyles unlimited from New York's best coiffeurs at Bumble & Bumble.
    3. Beauty through the eyes of an Berlin based student at Tensia.
    4. Nailart for dedicated polish lovers at This Is Nailporn.
    5. Beauty trends and tips for cosmetic geeks at The Beauty Department.
    6. The world's best beauty blog is most certainly Into The Gloss.
    7. Find an ode to sophisticated perfumery at Olfactorialist.
    8. Long-locks-lovers will find plenty of tips at Hair Romance.
    9. The cute Carina shares her beauty secrets at Cream's Beauty Blog.
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    Tie The Knot

    I AM A Bride

    1. Two little words, one big preparation. Help at Project Wedding.
    2. Feeling crafty? Lots of DIY wedding ideas at DIY Wedding.
    3. Picture it! Great wedding photos can be found at Wildflower Photos.
    4. Center pieces selected by America’s queen of homes Martha Stewart.
    5. Nostalgic ideas that get you a romantic mood at OnceWed.
    6. The cutest guest favors and more merry ideas at Lovely Stuff.
    7. Creative wedding ideas and inspiration at The Ivory Dahlia.
    8. Great inspiration for wedding invitations at the Wedding Chicks.
    9. Cute DIY for nervous grooms. Against Cold Feet.
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    Lost & Found

    Colorful Trend

    Rainbow

    Staunend betrachten Kinder das farbenfrohe Phänomen aus Regen und Sonne. Ein Regenbogen strahlt einfach eine besondere Magie und Schönheit aus. Grund genug für I AM, sich von der Himmelserscheinung zu unserem neusten Kinderschmuck inspirieren zu lassen. Einfach magisch!

    English Version

    Kids stare amazed at this colorful phenomena made from rain and sunshine. A rainbow radiates a certain kind of magic and beauty. Reason enough for I AM to be inspired and create our newest children's jewelry with this celestial occurrence in mind. Simply magical!

     

     

    I AM Kids

    Little Princess

    Schimmernde Perlen in zartem Rosé und liebevoller Haarschmuck sind genau das Richtige für kleine Prinzessinnen. Auch, wenn es mal zu einer festlichen Veranstaltung geht, bei I AM Kids gibt es die passenden Accessoires. 


    English Version

    Shimmering pearls in soft rose and lovely hair accessories are just perfect for little princesses. I AM Kids always offers the right accessories, also for festive occasions.

    Gift Idea

    Little Party, Big Fun

    Unser kunterbunter Kinderschmuck ist nicht nur ein schönes Geschenk für das eigene Kind, auch als Mitbringsel zur Geburtstagsparty oder als Gewinn bei Partyspielen lassen elastische  Armbändchen und niedlicher Haarschmuck Mädchenaugen strahlen.

    English Version

    Our multicolored kid's jewelry is not only a great present for your own child. As a souvenir to a birthday celebration or a price for party games, elastic bracelets and cute hair accessories make girl's eye sparkle.

    New in Store

    I AM loves Kids

    Farbenfroh, fröhlich und kreativ – alle Mädchen träumen von verspieltem Schmuck mit niedlichen Motiven und zarten Farben. I AM macht diese Träume jetzt wahr, mit unserer brandneuen Kollektion für kleine Schmuckliebhaberinnen. 

     

     

    English Version

    Colorful, happy and creative - all girls dream of playful jewelry with cute motifs and in soft colors. I AM makes these dreams come true now with our brand new collection for little jewelry lovers.

    I AM KIDS

    Fun &
    Quality

    Read more

    I AM KIDS

    Fun & Quality

    Sicherheit ist wichtig! Damit unser Kinderschmuck nicht nur den Kleinen, sondern auch allen Eltern Freude macht, haben wir strenge Qualitätsmaßnahmen eingeführt. Elastische Schnüre, Acrylperlen und weiche Formen machen I AM Kids perfekt für Mädchen von drei bis sechs Jahren.

    Safety first! We established strict quality requirements to ensure, that our kids jewelry makes not only children, but also parents happy. Elastic strings, acrylic pearls and soft shapes make I AM Kids perfect for girls from three to six years.

    Kids

    Win with I AM

    Competion requirements for our I AM addicted sweepstakes: Those over 16 years of age at the time of participation are eligible to participate. Employees of beeline GmbH, its subsidiaries and their relatives are eligible to participate, but not to win. By participating in the competition, you agree to the applicable conditions of participation.

    There is no right of appeal.

    We reserve the right to disqualify and to exclude from the draw those individual participants who manipulate – or attempt to manipulate – the participation process, the system and/or the draw/sides and/or who breach the conditions of participation or moral standards and/or who otherwise attempt to influence the draw in any other unfair and/or unreasonable way.

    The draw starts on 24th of January 2014 and ends on 14th of February 2014. The draw takes place on Thursday after the competition.

    The winners will be determined after the competition closes and notified by e-mail. If no response is received within a reasonable amount of time, the claim to the prize will expire and a replacement winner will be drawn. The prize cannot be transferred to a third party. No cash alternative is available.

    www.i-am.com;

    All liability is excluded for the technical requirements for timely participation in the competition being available or for the sending of prizes (permanent access to the web pages on which it is possible to participate, or sending or prizes via transport companies).