THE SMALL THINGS THAT
MAKE LIFE GREAT

I AM is the fascinating costume jewelry brand for women, who know what they want. We bring every style to perfection and turn clothes into looks.

I AM is a declaration of love to femininity. We celebrate cutting edge trends as well as timeless classics. Our label YSTRDY completes the core collection with textile accessories, watches and much more.

I AM is located in Cologne and now runs more than 170 stores in 20 European countries. Our jewelry is also available at many partnering shops. Find your nearest location here.

A PERFECT MATCH
YSTRDY AND I AM

YSTRDY is the brand for all textile accessories and more in our I AM stores. Feminine, modern and surprising.

YSTRDY offers a huge amount of variety: from shawls, scarves, hats, gloves, purses, wallets and belts to watches and umbrellas. All YSTRDY products complement the collections from I AM: the perfect couple.

YSTRDY accessories are available in more than 170 I AM stores around the world. Find your nearest store here.

STORE LOCATIONS

I AM stores near you.

    With love...

    Friendship isn't a big thing. It´s a million little things.

    It’s the ultimate gift as the lucky recipient can choose
    to spend it on any of her latest style crushes.

    Hello!

    Please enter your data here to check the credit level on your gift card:

    Off to new Trends

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    To the Store Locator

    I AM WANTS YOU!

    Creative minds. Courageous makers. Employees with a passion for fashion.

    I AM is always searching special talents for our sales teams and head office. I AM is part of beeline GmbH. You will find our current jobs on the beeline website.

    TO THE JOBS

    GREAT PROSPECTS!

    You will find additional information and photographs of I AM and YSTRDY in our press area on the beeline website. We are looking forward to great reports!

    TO THE PRESS CENTER

    YOUR SUGGESTIONS
    FOR I AM

    Do you have a question or would like to submit an idea? Simply send us a message. We will reply as quickly as possible.

    Products

    Country

    I AM

    Illuminating Pieces

    Luv ∑
    Pearl

    Read more

    15.12.14 / Illumination

    Luv Pearls

    Strahlend weiße Perlen sind unser Leuchtkraft-Rezept gegen den Winterblues. Die glamourösen Luv Pearl Styles sind perfekt für den großen Auftritt an den festlichen Tagen. Üppige Colliers, auffallende Cocktailringe und Ohrhänger mit Strass werden jedem feierlichem Anlass gerecht.

    Radiant white pearls are our illuminating recipe against the winter blues. The glamorous Luv Pearl styles are perfect for a big entry on those festive days. Opulent statement necklaces, outstanding cocktail-rings and chandeliers with rhinestones suit every celebration.

    Gift Ideas

    Happy ∫
    Presents

    Read more

    11.12.14 / Gift Ideas

    Make Somebody Happy

    Für alle, die noch das perfekte Geschenk für die Freundin, Mutter oder Schwester suchen, haben wir hier ein paar Ideen. Ein kuscheliger Schal mit angesagtem Leopardenmuster hält im Winter stylish warm. Die neue Smartphone-Hülle freut Viel-Telefoniererinnen. Mit einer neuen Tasche liegt man nie daneben und die funkelnde Statementkette verbreitet Festtagsstimmung.

    For all of you, who are still looking for the perfect present for a friend, mother or sister: We have a couple of ideas for you. A cozy scarf with trendy animal print keeps you warm in style. A new smartphone case is perfect for chatty girls. You can never go wrong with a new bag and a sparkling statement necklace radiates the holiday spirit.

    Go for Glamour

    Grey ∏
    meets Gold

    Read more

    1.12.14 / Glamour Styles

    Grey meets Gold

    Go for glamour: Große Colliers, Schmucksteine und schimmernde Oberflächen passen nicht nur perfekt zum Cocktailkleid, sondern sind auch das perfekte Update für Jeans. Besonders edel wirkt die Kombination von kühlem Grau mit glänzendem Gold.

    Go for glamour: Large necklaces, gemstones and gleaming surfaces do not only fit with cocktail dresses, but are also the perfect update for jeans. The combination of cool grey and shiny gold appears particularly noble.

    Glimmering Gifts

    In Stores
    now ∏

    Read more

    28.11.14 / In Stores Now

    Glimmering Gifts

    Hier kommen Glitzer und Glamour. Dieses Jahr glänzen wir mit luxuriösen Weihnachtsgeschenken, wie zarten Ketten aus echtem Silber, verzierten Schmuckdosen oder bestickten Schmucketuis. Die ganze Palette brillanter Geschenkideen findet ihr jetzt im I AM Store.

    Here come glitter and glamour. This year we shine with luxurious Christmas gifts like delicate necklaces in real silver, decorated jewelry boxes or embroidered jewelry cases. The entire palette of brilliant gift ideas can be found at I AM stores now.


    I AM addicted

    Sparkle

    Read more

    21.11.14 / I AM addcited

    Sparkle

    Let's get ready to sparkle: Diese funkelnden Prachtstücke haben das Zeug, das Juwel in jedem Schmuckkästchen zu werden. Nur für einen Monat ist unsere exklusive I AM addicted Kollektion in allen I AM Stores erhältlich. Verpasst auch nicht unser I AM addicted Gewinnspiel!

    Let's get ready to sparkle. These blazing gems have the potential to become the star in every jewelry box. Our exclusive I AM addicted collection is available at all I AM stores for one month only. Do not miss our I AM addicted sweepstakes neither!

    Opulent Styles

    New ∫
    Baroque

    Read more

    10.11.14 / Opulent Styles

    New Baroque

    Wer bei Barock an über-dekorierte Kirchen denkt, der kennt noch nicht unsere neue Kollektion New Baroque. Denn das sind opulente Trendteile in verspielten Formen. Besonders schön in der Kombination von antikem Gold, Schwarz und Perle.

    If you think about over-decorated churches when it comes to Baroque, you do not know our collection New Baroque yet. These are opulent trend pieces in playful shapes, especially beautiful in combination of antique gold, black and pearl.

    In Love Today

    Season's Must Haves

    Clutches

    Read more

    19.12.14 / Season's Must Haves

    Clutches

    Die Party-Saison hat begonnen. Mit tollen Clutches und Taschen, die unsere Outfits groß rausbringen. Cool zur Jeans und festlich zum Cocktailkleid, haben diese Schmuckstücke mit Pailetten, glänzenden Oberflächen und im süßen Box-Format allerhand zu bieten.

    The party season has started. With great clutches and handbags, that make our outfits shine. Cool with jeans and festive with a cocktail dress, these gems with sequins, shiny surfaces and in a sweet box-style have a lot to offer.

    Sweet jewelry

    Cream and
    Rose ∑

    Read more

    12.12.14 / Sweet Jewelry

    Cream and Rose

    Wir haben heute eine völlig kalorienfreie und dennoch unwiderstehlich Weihnachtssüßigkeit für Euch. In unserer neuen Kollektion Cream and Rose findet ihr verführerische Styles in zarten Farben mit transparenten Steinen und glänzendem Silber.

    Today we have completely calorie-free and still irresistible Christmas sweets for you. Find tempting styles in soft colors with translucent stones and shining silver in our new collection Cream and Rose


    Mystical Collection

    Gold ∏
    Montana

    Read more

    4.12.14 / Mystical Collections

    Gold Montana

    Wir funkeln mit den Sternen am Himmel um die Wette. In Gold Montana gehen dunkles Blau und strahlendes Gold eine geheimnisvolle Liaison ein. Eine zauberhafte Kollektion, in der man immer den passenden Style für die mystischen-festliche Vorweihnachtszeit findet.

    We compete with the stars in the sky when it comes to sparkling. In Gold Montana dark blues and shining gold start a mysterious liaison. A whimsical collection, in which you will always find the matching style for the mystical-festive Christmas time.

    29.11.14 / Gift Ideas

    Cozy Knit Sets

    Ein Geschenk voller Wärme und Aufmerksamkeit. Über unsere kuscheligen Sets aus passenden Schal, Mütze und Stulpen in zartem Ajourstrick freut sich jede Eisprinzessin.

    English Version

    A present full of warmth and attention. Our cozy set of matching scarf, hat and knit cuffs in delicate ajour knit makes every ice princess happy.

     

     

    28.11.14 / Star of the Month

    Scorpio

    Herzlichen Glückwunsch, lieber Skorpion. Dein fröhliches Sternzeichen wird vom Jupiter regiert, dem Planeten voller Energie und Zuversicht. Du bist ein Freigeist, der gerne neues entdeckt. Das können sowohl neue Länder als auch neue Trends sein. Wie unsere neuen Perlenkreationen, die einen Klassiker neu interpretieren. Genau dein Ding!

    English Version

    Happy birthday, dear Scorpio. Your cheerful sign is ruled by Jupiter, the planet of energy and confidence. You are a free spirit who likes to discover new things. A new country as well as a new trend. Just like our pearl creations, which give a classic a new interpretation. Exactly your thing.

    25.11.14 / Gift Ideas

    Lovely Sets

    Noch kein Geschenk für die beste Freundin? Da können wir helfen. Mit unseren liebevollen Geschenksets. Das sind ein zartes Kettchen mit den passenden Ohringen, verpackt in einer glitzernden Geschenkschachtel. Klein, aber fein.

    English Version

    Still looking for a present for your best friend? We can help with that. With our lovely gift sets. They include a delicate necklace and the matching earrings wrapped in a sparkling gift box. Small and precious.

    23.11.14 / YSTRDY

    New Baroque Clutches

    Wir gehen aus! Aber nicht ohne unsere neuen Lieblingstaschen. Diese Clutches sind mehr als nur einfache Handtaschen. Es sind kleine Schmuckstücke, in denen unsere Habseligkeiten auf Parties stilvoll verpackt sind.

    English Version

    We are going out! But not without our new favorite bags. These clutches are more than just simple handbags. They are little treasures, that carry our belongings in style.

    Looking Good

    Tips from the team

    Amsterdam
    City Guide

    Read more

    20.11.14 / Tips from the Team

    Amsterdam

    Shopppen zwischen Kanälen, nirgends geht das so schön wie in Amsterdam. Hier kommen unsere Lieblingsadressen. Bei Marie Stella Maris gibt es tolle Kosmetik mit reinstem Wasser. Nach dem Shopping in den 9Straatjes und bei I AM gibt es den wohlverdienten Drink im Van Harte. Abends dann zum Essen ins Cafe George.

    Shopping inbetween channels is nowhere better than in Amsterdam. And here are our favorite addresses. At Marie Stella Maris you can get cosmetics with the cleanest water. After the shopping at the 9Straatjes and at I AM, have a drink at Van Harte. Go to Cafe George for a great dinner.


    13.11.14 / Promotion

    Pretty Gift Boxes

    Langsam wird es Zeit über Geschenke nachzudenken, denn Weihnachten naht. Damit man sich nicht zu viele Gedanken über das Verpacken machen muss, hat I AM jetzt besonders schöne Geschenkboxen im Store. Mit denen macht Schenken noch mehr Spaß.

    English Version

    It is almost time to start thinking about presents, because Christmas is approaching. In order to minimize thinking about wrapping, I AM now offers especially pretty gift boxes in stores. Those make giving presents even more fun.

    4.11.14 / Special Collection

    Silver Cards

    Wir haben etwas Funkelndes, das dich zum Lächeln bringen wird: Unsere neuen echt-silbernen Accessoires. Einfach traumhaft.

    English Version

    We have something sparkling to make you smile: Our new, genuine silver collection. Just dreamy.

    28.10.14 / Trend Pieces

    Statement Necklaces

    Keine Frage, Statement Ketten sind gerade in den nächsten Monaten voller feierlicher Anlässe der funkelnde Mittelpunkt unserer Outfits. Umso mehr freuen wir uns, dass wir bei I AM gerade eine besonders große Auswahl in allen Farben und Formen finden können.

    English Version

    No question, statement necklaces are the sparkling center of our outfits – especially during the upcoming festive season. And that makes us even happier about the huge selection of styles we are finding in I AM stores right now.

    Behind The Scenes

    17.12.14 / Christmas Wrapping

    Give Beautiful Gifts

    1. Doily designs at Apartment Therapy.
    2. Printable tags at Byzenz.
    3. Fingerprint-lights at Burlap and Blue.
    4. Embroidered Christmas cards from Hochzeitswahn.
    5. Cute jewelry packaging at Captain and the Gipsy Kid.
    6. Draw you own gift wrapping paper with Yes Missy.
    7. Natural decoration at Peppermint.
    8. Wrapping with black and white photos from Nicety.
    9. Chalkboard look from Going Home to Roost.
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    11 / 2014

    We have been tagged ...

    Instalove

    1. Stackable rings at letthemeatcottoncandy.
    2. Triangle body chain at shoppisticated.
    3. Lovely charms at Divity.
    4. Wears our lovely hat: fionaerdmann.
    5. Pitbull phone cover at thatoddchit.
    6. Real silver ring at blogamm.
    7. Great earrings at elsaolaccessoire.
    8. A great Outfit of the Day by vashionessa.
    9. beautiful rings with the morning coffee at pieceofmona.
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    29.8.14 / Vegan, Raw, Paleo

    Healthy Eating

    1. All for paleo newbies at Eat Drink Paleo .
    2. Eat like your anchestors with Gutsy By Nature .
    3. Great vegan tips from A very Vegan Life .
    4. Tips for raw foodies from Julie's Raw Ambition .
    5. Beautiful and delicious recipes from Rawmazing .
    6. Food for inner Beauty from Oh She Glows .
    7. Detailed instructions at The Post Punk Kitchen .
    8. Yummy ideas from the Cave Girl In The City.
    9. Great raw food at This Rawsome Vegan Life .
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    12.6.14 / For the green thumb

    Urban Gardening Ideas

    1. Window gardening at its best from NPR.
    2. Great DIY pot from Camilla Styles .
    3. No space for gardening? Go vertical with Green.
    4. Grow salad in wines boxes with the Gardenista.
    5. Color your pots beautiful with Design Sponge.
    6. Make you own plant markers with Pin and Paper.
    7. Create a great hanging garden with Camille Styles.
    8. Light your garden with self-made macrame lanterns from hgtvdecor.
    9. Make sustainable planting cups from newspapers with Care2.
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    Net Picks

    Inspiring Instagrams

    1. Great and classy streetstyle from august23g.
    2. This is how to wear multiple bracelets! From marthajohl.
    3. Rocking the mega-trend knuckle rings is frlschlauschlau.
    4. Cool sailor style by elsaolaccessoire.
    5. Beautiful way to wear a statement necklace from marthajohl.
    6. Phalanx rings at its best by riceandsoy.
    7. sassy matching necklace and nails from heresno.
    8. Poetic insect jewelry by elsaolaccessoire.
    9. Cool sailor style by rrroxy_.
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    I AM pretty

    Beauty And The Blog

    1. Beach girl's best friend for a sun-kissed look is the The Beach Tomato.
    2. Hairstyles unlimited from New York's best coiffeurs at Bumble & Bumble.
    3. Beauty through the eyes of an Berlin based student at Tensia.
    4. Nailart for dedicated polish lovers at This Is Nailporn.
    5. Beauty trends and tips for cosmetic geeks at The Beauty Department.
    6. The world's best beauty blog is most certainly Into The Gloss.
    7. Find an ode to sophisticated perfumery at Olfactorialist.
    8. Long-locks-lovers will find plenty of tips at Hair Romance.
    9. The cute Carina shares her beauty secrets at Cream's Beauty Blog.
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    Great Sites For

    Happy Homes

    1. Peak into creative people's homes with The Selby.
    2. Pimp you Ikea furniture with the great ideas at Ikea Hackers.
    3. Young, fresh and approachable styles come with Couch Magazine.
    4. Like an invitation to a friend's home: Freunde von Freunden.
    5. Flip through the online version like a real issue of Covet Garden.
    6. Skandinavian interior styles at its best from Pejper.
    7. Mother of all interior architecture magazines: Architectural Digest.
    8. Inspirational Pinterest boards for interior lovers: Dwell Studio.
    9. Knows perfect solutions from bath to bedroom: Remodelista.
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    Lost & Found

    Waiting for Santa

    X-Mas ∑
    Accessories

    Read more

    6.12.14 / Waiting for Santa

    X-Mas Accessories

    Der Weihnachtsmann bringt jetzt nicht mehr nur die Geschenke, er steht auch Model für unsere weihnachtliche Kinderkollektion. Die bekannte rote Zipfelmütze sieht auf Haarreifen und Spangen gleichermaßen gut aus und verschönert die Wartezeit auf den echten Weihnachtsmann.

    Santa Claus is no longer just bringing presents, he is also the model for our new Christmas Kids collection. The well-known red hat looks great on Alice bands as well as hair pins. They all make waiting for the real Santa just more beautiful.

    20.11.14 / Christmas Collection

    Wintery Hairclips

    Die Vorboten des Winters sind angekommen! Weihnachtsmann, Schneemann und Schneeflöckchen verzieren unsere neue Kinderkollektion. Da kommt auch bei den Kleinsten schon Festtagsstimmung auf.

    English Version

    The heralds of winter have arrived! Santa Claus, snowman and snowflakes decorate our new kids collection. Those put even the little ones in a holiday mood.

    I AM Kids

    Little Princess

    Schimmernde Perlen in zartem Rosé und liebevoller Haarschmuck sind genau das Richtige für kleine Prinzessinnen. Auch, wenn es mal zu einer festlichen Veranstaltung geht, bei I AM Kids gibt es die passenden Accessoires. 


    English Version

    Shimmering pearls in soft rose and lovely hair accessories are just perfect for little princesses. I AM Kids always offers the right accessories, also for festive occasions.

    Colorful Trend

    Rainbow

    Staunend betrachten Kinder das farbenfrohe Phänomen aus Regen und Sonne. Ein Regenbogen strahlt einfach eine besondere Magie und Schönheit aus. Grund genug für I AM, sich von der Himmelserscheinung zu unserem neusten Kinderschmuck inspirieren zu lassen. Einfach magisch!

    English Version

    Kids stare amazed at this colorful phenomena made from rain and sunshine. A rainbow radiates a certain kind of magic and beauty. Reason enough for I AM to be inspired and create our newest children's jewelry with this celestial occurrence in mind. Simply magical!

     

     

    Gift Idea

    Little Party, Big Fun

    Unser kunterbunter Kinderschmuck ist nicht nur ein schönes Geschenk für das eigene Kind, auch als Mitbringsel zur Geburtstagsparty oder als Gewinn bei Partyspielen lassen elastische  Armbändchen und niedlicher Haarschmuck Mädchenaugen strahlen.

    English Version

    Our multicolored kid's jewelry is not only a great present for your own child. As a souvenir to a birthday celebration or a price for party games, elastic bracelets and cute hair accessories make girl's eye sparkle.

    New in Store

    I AM loves Kids

    Farbenfroh, fröhlich und kreativ – alle Mädchen träumen von verspieltem Schmuck mit niedlichen Motiven und zarten Farben. I AM macht diese Träume jetzt wahr, mit unserer brandneuen Kollektion für kleine Schmuckliebhaberinnen. 

     

     

    English Version

    Colorful, happy and creative - all girls dream of playful jewelry with cute motifs and in soft colors. I AM makes these dreams come true now with our brand new collection for little jewelry lovers.

    I AM KIDS

    Fun &
    Quality

    Read more

    I AM KIDS

    Fun & Quality

    Sicherheit ist wichtig! Damit unser Kinderschmuck nicht nur den Kleinen, sondern auch allen Eltern Freude macht, haben wir strenge Qualitätsmaßnahmen eingeführt. Elastische Schnüre, Acrylperlen und weiche Formen machen I AM Kids perfekt für Mädchen von drei bis sechs Jahren.

    Safety first! We established strict quality requirements to ensure, that our kids jewelry makes not only children, but also parents happy. Elastic strings, acrylic pearls and soft shapes make I AM Kids perfect for girls from three to six years.

    Kids

    Win with I AM

    Competion requirements for our I AM addicted sweepstakes: Those over 16 years of age at the time of participation are eligible to participate. Employees of beeline GmbH, its subsidiaries and their relatives are eligible to participate, but not to win. By participating in the competition, you agree to the applicable conditions of participation.

    There is no right of appeal.

    We reserve the right to disqualify and to exclude from the draw those individual participants who manipulate – or attempt to manipulate – the participation process, the system and/or the draw/sides and/or who breach the conditions of participation or moral standards and/or who otherwise attempt to influence the draw in any other unfair and/or unreasonable way.

    The draw starts on 24th of January 2014 and ends on 14th of February 2014. The draw takes place on Thursday after the competition.

    The winners will be determined after the competition closes and notified by e-mail. If no response is received within a reasonable amount of time, the claim to the prize will expire and a replacement winner will be drawn. The prize cannot be transferred to a third party. No cash alternative is available.

    www.i-am.com;

    All liability is excluded for the technical requirements for timely participation in the competition being available or for the sending of prizes (permanent access to the web pages on which it is possible to participate, or sending or prizes via transport companies).