« »

I AM Sailing

Trends,
Ahoy! ∏

I AM happy

Prints ∂
Charming

I AM your friend

Show it with a Bracelet!

What ties two friends together, although it is only tight around their wrists? Right, a friendship bracelet. These bracelets are known in many cultures and especially worn be teenagers. We love the tradition and found some very chic friendship bracelets in the I AM collection.

Read more

If you feel too old or too sophisticated for giving your BFF (best friend forever) a homemade macrame ribbon, these bracelets will do the job. A fine leather bracelet with birds and a peace symbol looks grown up, trendy and is a sign for friendship. Because you are never to old to be a good friend!

I AM discreet

What is your
secret?∑

I AM not a vampire

Twilight
Style ∏

I AM punctual

As Time Goes By

We simply cannot decide, which of YSTRDY's new watches, we like best! So, for now we just wear them all at once. OK, not all, but at least four at a time. From the elegant double-wristed golden watch to a massive model with a silver case and bracelet.

Read more

We love the dark brown version with a golden bezel and brown dial. And the cutest of all must be the leather bow bracelet with a small golden watch hanging from it. More great styles from elegant to casual, romantic to stylish will be in store soon. Will we ever be able to pick our favorite?

Looking Rich

Gem (S)tones

Unquestionable the most colorful trend of the winter: Jewel tones. These rich colors were seen all over the runways, especially Gucci dazzled the audience with dresses and blouses in deep, rich hues. The wide rage of these glooming tones goes from emerald green, amethyst purple, ruby red, topaz yellow, sapphire blue to tourmaline green.

Read more

This season they are combined in the most subtle way of color block and enhance each other beautifully. Don't be shy, try the rich colors next to each other for an impact that is sure to make a statement. They look especially beautiful with a silky blouse or against a satiny dress in a jewel color.

I AM Glam

Swinging
Sixties ∏

I AM vibrant

True Blue

Blue is a color that is associated with coolness, clarity, faith and longing. Writers and singers use it to paraphrase their deepest feelings for the longest time, such like Donovan in the 1970ties:

Blue is the color of the sky-y-y
In the morning, when we rise
In the morning, when we rise
That's the time,
That's the time
I love the best

Read more

We love blue the best, too, especially if it is the modern twist on an effervescent Yves Klein Blue. This intense hue is sure to make a statement and we combine the vibrant pendant whether with an equally blue dress or we use it to spice up some urban fall neutrals.

I AM seeing Dots

Queen of Hearts

If you are seeing dots here, you do not need to call your optician. You just literally spotted the latest trend: Dots. We love them on any accessory, but we really fell in love with the large, soft scarves by YSTRDY. The heart print is just too cute. It is our queen of hearts.

Read more

We love the dotted purse with it. It is large enough to hold all our change and money. Plus, the black dots just make it look extra special and trendy. With these great pieces we are feeling very confident, so we dare to put some money on our next game. We are sure that we will get a full house!

Trend Ladies

Pearly ∂
Treasures

In Love Today

« »

I AM a softie

Winter Pastels

Yes, we know, it is too cold outside for ice cream, but still we cannot resit the gorgeous colors of sherbets and candies. Like the sweet soft rose of raspberries, the pale yellow of young lemons or the pale orange of ripe peaches. So, we decided to wait no longer and wear them, not eat them!

Read more

We love the shiny texture of our pale rose necklace and the half transparent pink of the cocktail ring. So delicious, we actually are tempted to eat it. So, I think we will have to go out and find some icecream in the middle of winter anyways!

Star of the Month

Aquarius

A splash of fresh style brings Aquarius, our star of the month. This creative, individual and future-oriented sign has a very experimental style. An Aquarius lady only follows her own rules and likes mixing up styles in a brand new way. Jewelry and accessories are the delicious cherry on her cake and she loves wearing them in unusual ways.

Read more

Who turns a necklace into and Alice band or wears a bracelet around her ankle? It is Aquarius, the natural born trendsetter. She will be the first one with the trendy new handbag, the vibrant new colors palette, über-hip cocktail rings or futuristic sunglasses. But also Aquarius’s waters run deep: They want to make the world a better place, so they also prefer products that are fair trade or recycled. Happy birthday, fresh water child!

I AM tweeting

A little bird on the roof is singing a song....

...about I AM's new Twitter account. We are now tweeting and beeping about I AM, YSTRDY and what is happening in our accessory universe. Follow our tweets and let us follow yours: @IAM_Accessories!

Read more

I AM light

Feather
Weight ∫

Editor's Pick

December
Top 5 ∏

I AM leggy

Tight Guide

Star of The Month

Capricorn

As we are entering the sign of the Capricorn this week, it is time to have a look at zodiac style again. Ambitious Capricorn likes timeless classic fashion and jewelry, which supports her on her way to the top. Top of the notch materials are a must for her. Diamonds and pearls are unfading signs of elegance and fit her perfectly. Happy birthday!

Read more

Capricornus has the power to work towards a goal with patience and endurance; fashion failures and extravagances could disturb this climb. So this signs sticks to timeless pieces that will last. Her intelligent business look combines authority and sexiness in a way that is simply irresistible.

I AM feeling French

Going Coco

“I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny,” said Coco Chanel.

Read more

She was without any doubt the most important fashion designer of the 20th century. An icon for all women: Coco Chanel. Elegance and emancipation went hand in hand in her fashion. We want to honor her unique style with a timeless collection inspired by her fantastic style. Coco, je t'aime!

I AM going to the Party

Bag Check

I AM for real

Silver Lining

Sometimes there is nothing better than the real thing. I usually love fresh fashion and accessories every season, but some things are for eternity. Like a best friend. Or a necklace in real silver. It is the kind of jewelry that you wanna wear every day. Or that two girlfriends wear as a proof of their friendship.

Read more

I AM carries a small, but exclusive selection of delicate silver necklaces, bracelets, rings and earrings. I am smitten with the fine flower necklace. And so is my best friend. I think we need to get two.

What a frozen little hand...

(G)love Story

“What a frozen little hand, let me warm it for you,” sings Rodolfo to his sweetheart Mimi in Puccini's opera La Boheme. We would love to have a singing cavalier holding our ice-cold hands all winter long as well, but these gentlemen are so hard to find. Yet, the solution is near.

Read more

As an additional precaution, YSTRDY recommends cozy warm gloves, cuffs and mittens. Our colorful selection ranges from light to heavy knitted gloves, adorned with flowers or rhinestone, to luxurious leather gloves in natural or vivid colors. Fight the frozen little hands, girls!

Style Advice

Pimp ∏
Your Bag

I AM cozy

Scarf ∏
Parade

Styling Tip

How to ∂
Hairband

Looking Good

« »

I AM la mode

Paris Fashion Week Tips

I AM a Berliner

Fashion
Week Tips

I AM in love..

With ∑
Barcelona

Making of the...

Summer ∑
Campaign '12

Home Story

Basket
Case ∫

I AM eastbound

Pretty in
Poland ∂

Trend Alert

Owls In The Office ∑

Meet The Team

Melanie from Cologne ∑

Behind The Scenes

I AM a Blog Lover

Lost & Found

  1. We found Yvan Rodic's streetstyle photo diary on Facehunter.
  2. Two sisters, one blog, a whole lotta news London Vienna Cologne.
  3. Beauty tips and make up artist's tricks on Into The Gloss.
  4. Authentic portraits from Brooklyn by Backyard Bill.
  5. Olive penguins and more on Kuriositätenladen.
  6. Fashionable accessories from our friends at SIX.
  7. We find the greatest restaurants and cafés on Foodspotting.
  8. Backpacking in high heels with the Travelettes.
  9. Fun blogging from down under Oh What Larks.

Lost & Found

  • 4 days 16 hours ago ...

    "Fast, faster, twitter: follow our tweets for all the fun! "
  • 3 weeks, 1 day ago ...

    "Hier sind einige die ich zurzeit besitze, es kommen aber definitiv noch ganz viele dazu, weil ich die einfach so liebe ♥ Die werde ich e..."
  • 4 days 17 hours ago ...

    "Trends, ahoy! Get a glimpse of our new spring collection! "

Talking & Listening