THE SMALL THINGS THAT
MAKE LIFE GREAT

I AM is the fascinating costume jewelry brand for women, who know what they want. We bring every style to perfection and turn clothes into looks.

I AM is a declaration of love to femininity. We celebrate cutting edge trends as well as timeless classics. Our label YSTRDY completes the core collection with textile accessories, watches and much more.

I AM is located in Cologne and now runs more than 170 stores in 20 European countries. Our jewelry is also available at many partnering shops. Find your nearest location here.

A PERFECT MATCH
YSTRDY AND I AM

YSTRDY is the brand for all textile accessories and more in our I AM stores. Feminine, modern and surprising.

YSTRDY offers a huge amount of variety: from shawls, scarves, hats, gloves, purses, wallets and belts to watches and umbrellas. All YSTRDY products complement the collections from I AM: the perfect couple.

YSTRDY accessories are available in more than 170 I AM stores around the world. Find your nearest store here.

STORE LOCATIONS

I AM stores near you.

    With love...

    Friendship isn't a big thing. It´s a million little things.

    It’s the ultimate gift as the lucky recipient can choose
    to spend it on any of her latest style crushes.

    Hello!

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    Off to new Trends

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    To the Store Locator

    I AM WANTS YOU!

    Creative minds. Courageous makers. Employees with a passion for fashion.

    I AM is always searching special talents for our sales teams and head office. I AM is part of beeline GmbH. You will find our current jobs on the beeline website.

    TO THE JOBS

    GREAT PROSPECTS!

    You will find additional information and photographs of I AM and YSTRDY in our press area on the beeline website. We are looking forward to great reports!

    TO THE PRESS CENTER

    YOUR SUGGESTIONS
    FOR I AM

    Do you have a question or would like to submit an idea? Simply send us a message. We will reply as quickly as possible.

    Products

    Country

    I AM

    Hair Accessories

    Flowers ∑

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    3.3.15 / Hair Accessories

    Deligree Trend

    Poesie fürs Haar. Romantischer und femininer Haarschmuck mit Schleifen und Blumen sind der Fokus bei unserem neuen Haartrend “Deligree”. Besonders freuen wir uns auf die Haarbänder mit floralen Mustern. Einfach aufsetzen, Haare drumherum in einer Rolle feststecken und fertig ist der romantischste Look dieses Frühlings.

    Poetry for your hair. Romantic and feminine hair ornaments with bows and flowers are the focus of our new hair trend "Deligree". We are especially looking forward to the hair bands with floral patterns. Simply put them on your head, pin your hair around it in a nice roll and you created the most romantic look of this spring

    I AM addicted

    Floral ∑

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    26.2.15 / I AM addicted

    Floral Styles

    Die ersten Blumen des Jahres sind bei I AM addicted farbenfroh erblüht. Emaillierte Kamelien, durchscheinende Glassteine und strahlendes Gold glänzen in den ersten Sonnenstrahlen, während eine reiche Blütenpracht in leuchtenden Rot- und Orangetönen den Frühling in unser Outfit bringt. Wir sind völlig addicted!

    The first flowers of the year are blossoming in rich colors at I AM addicted. Enameled camellia, translucent glass stones and sparkling gold gleam in the sun's first rays, while gorgeous flowers in bright reds and oranges bring the spring into our outfits. We are completely addicted!

    New in Stores

    Mini ∑
    Pearls

    Read more

    18.2.15 / New in Stores

    Mini Pearls

    Voll im Trend:  Elegante Perlen im angesagten filigranen Look. Zarte Reifen, durchbrochene Creolen und feine Ringe beweisen, dass weniger in dieser Saison einfach mehr ist.

    Absolutley trendy: Elegant pearls in filigree looks. Delicate cuffs, open hoops and fine rings proof, that less really is more this season.

    18.2.15 / Must Haves

    Smartphone Cover

    Unser Smartphone: Es verbindet uns mit der Welt, informiert uns, wir spielen damit und es trägt unser ganzes Privatleben in sich. So ein persönliches Stück sollten wir zum einen gut schützen und zum anderen auch von aussen persönlich gestalten. Mit den passenden Accessoires für iphone und Samsung geht das bei I AM ganz einfach. Lieblingscover ganz nach Stimmung aussuchen, Smartphone einsetzen, begeistert sein.

    English Version

    Our Smartphone: It connects us to the world, it informs us, we play with it and it has our entire private life in it. Such a personal piece deserves a good protection as well as a unique look. With the right accessories for iphone and Samsung by I AM it is really easy. Choose your favorite cover insert smartphone, be thrilled.

    Trend Color

    Pistachio

    Read more

    11.2.15 / Color Trend

    Pistachio

    Wir haben das erste, frische Grün des Frühlings gesichtet. Es ist zwar noch sehr zart, passt aber schon ganz hervorragend zu den neuen Trends. Eine Vision der neuen Saison in lebhaften Grüntönen von milchigem Pistazie bis zu klarem Grasgrün.

    We have spotted the first fresh green of spring. It is still very soft, but it fits all the new trends pretty well. A vision of the new season in vibrant shades of green from milky pistachio to clear grass green.

    Spring Trend

    Marbella

    Read more

    2.2.15 / Spring Trend

    Marbella

    Der maritime Chic ist zurück. Nichts bringt uns so sehr in Frühlingsstimmung, wie der fröhliche Ringellook. Weiß und Dunkelblau sind die Grundfarben, Streifen das Muster der Wahl. Zartes Rose als Kontrastfarbe bringt Eleganz in den sonst sportlichen Look.

    The maritime chic is back. Nothing gets us in spring mood faster, than the cheerful stripy look. White and dark blue are the basic colors; stripes are the pattern of choice. Tender rose as a contrasting color adds elegance to the otherwise sporty look.

    31.1.15 / Trend Special

    Mini Statement Necklaces

    Statement Ketten sind für den großen Auftritt am Abend reserviert? Stimmt nicht! Jetzt betreten diese entzückenden Mini-Statement Necklaces die Bühne. Genauso dekorativ wie ihre großen Schwestern, aber zierlich genug für jeden Tag. Bunte Steine, verspielte Formen und frische Pastelle machen sie zu unserer Wunderwaffe gegen eintönige Alltags-Looks. Her damit!

    Statement necklaces are reserved for the big entrance in the evening? Not true! Now, these adorable mini statement necklaces enter the stage. Just as decorative as their big sisters, but delicate enough for everyday. Colorful stones, playful shapes and fresh pastels make them our secret weapon against monotonous everyday looks. Bring it on!

    In Love Today

    3.3.15 / YSTRDY addicted

    Spring Contrasts

    Gestatten: Unsere neu Lieblingstasche aus der aktuellen YSTRDY addicted Kollektion. An der stimmt einfach alles: Der aktuelle Bucket-Bag-Style, der elegante Sandton und das strahlend orange Futter als Kontrast. Passend dazu: Die poppige Clutch.

    English Version

    May we present: our new favorite bag from the current YSTRDY addicted collection. Everything about it is just perfect: the trendy bucket bag style, the elegant sand color and the contrasting orange lining. Great companion: the trendy clutch.

    26.2.15 / YSTRDY

    Spring Flowers

    Gerade erst aus dem Winterschlaf erwacht und schon erstrahlen Taschen, Schals und Portemonnaies zauberhaften Frühlingspastellen. Da werden auch wir ganz schnell munter!

    English Version

    Just awakened from hibernation, but bags, scarves and purses shine in whimsical spring pastels already. Makes us feel all awake as well!


    Platings Collection

    Mixed Metals

    Read more

    27.2.15 / Platings

    Mixed Metal

    Warum sollte man nur ein Metal tragen, wenn man auch zwei tragen kann? Die Mischung macht es! Wenn weiches Rose-Gold auf strahlendes Silber trifft entstehen neue, spannende Schmuckstücke. Ringe, Armrbänder und Halsreifen strahlen zweifarbig gleich nochmal so schön.

    Why wear just one metal, when you can wear two? It is all in the mix! When soft rose-gold meets sparkling silver, new exciting jewelry arises. Rings, bracelets and chokers shine twice as nice in two tones.


    18.2.15. / Delicate Collection

    Initials

    Zarter Schmuck ganz stark. Feine Schmuckstücke und Ketten sind unser absolutes Must-Have für diesen Sommer. Nach massiven Ketten und Armreifen spielen wir jetzt mit Layering verschiedener zarter Armbänder, Ketten und Ringe. Immer in federleichten Optiken und mit süßen Anhängern mit euren Initialen.

    English Version

    Very delicate and very strong right now. Fine jewelry and necklaces are our must-have for this summer. After massive chains and bracelets we're now playing with layering of various delicate bracelets, necklaces and rings. Always in lightweight looks and sweet pendants with your initials.

    14.2.15 / YSTRDY

    Bucket Bags

    Sie sind der absolute Mega-Trend, wenn es in diesem Jahr um Taschen geht: Bucket Bags. Geräumige Beuteltaschen mit oder ohne Zugband in tollen Materialien, Color Blocks und Trendfarben. Dieser mintfarbene Style passt perfekt zur neuen pastelligen Mode.

    English Version

    They are the top of the mega trends when it comes to bags this year: Bucket bags. Spacious bags with or without drawstrings in great materials, color blocks and trend colors. This minty style fits the new pastel fashion perfectly.

    11.2.15 / Trend Bags

    Black meets White

    Es ist der stärkste Kontrast überhaupt: Schwarz trifft auf Weiss. Das Ergebnis ist einer der chicsten Taschentrends des Jahres. Grafisch, elegant und kein bisschen langweilig.

    English Version

    It is the strongest contrast at all: black meets white. The result is one of the most stylish bag trends of the year. Graphically elegant and not a bit boring.

    5.2.15 / YSTRDY

    Marbella

    Der Marine-Look hat auch vor unseren YSTRDY Accessoires nicht halt gemacht: Unsere beliebte Bowling Bag kommt jetzt mit einem frischen blau-weissen Streifenmuster daher. Auf seidigen Tücher und Portemonnaies tummeln sich Möwen und Schleifen. Perfekte Styles für alle Matrosenmädchen.

    English Version

    The navy look conquered our textile accessories by YSTRDY: Our popular bowling bag got fresh blue and white stripes. Seagulls appear on our silky scarves and purses. Perfect styles for every sailor girl.

    9.2.15 / Share the Love

    Friendship Bracelets

    Geteilte Freude ist doppelte Freude. Das gilt ganz besonders, wenn es um unsere Freundschaftsarmbändchen geht. Ein tolles Geschenk, um der besten Freundin oder der Mutter zu zeigen: Unsere Freundschaft reicht bis in die Unendlichkeit und dann noch weiter.

    English Version

    Shared joy is double joy. This is especially true when it comes to our friendship bracelets. A great gift to show your best friend or mother: Our friendship goes to infinity and beyond.

    Looking Good

    9.2.15 / Special Collection

    Delicate

    Feine Ketten, zarte Armbänder und dünne Ringe sind zur Zeit die zarteste Versuchung für Trendsetter. Weil I AM das weiss, haben wir jetzt immer eine besonders schöne und große Auswahl feinster Schmuckstücke im Store.

    English Version

    Fine necklaces, delicate bracelets and thin rings are currently sweetest temptation for trendsetters. Because I AM knows this, we 'll always have a particularly beautiful and large selection of the finest jewelry in the store.

    16.2.15 / Tips from the team

    Sparkling Bag Clips

    Wir lieben es, am Wochenende auszugehen. Wir schlüpfen in unser heißestes Kleid, coole High Heels, schnappen die glitzernde Tasche und los geht's. Nur eine kleine Sache gäbe es zu verbessern: Wir finden nie einen Platz für unsere Tasche. Weder Restaurants noch Bars haben genug Haken für unsere guten Stücke. Aber wir haben gerade die perfekte Lösung für dieses Dilemma: Die tragbaren I AM Taschenhaken. Ein fantastischer Helfer. Er kommt als kleiner Kreis und entfaltet vor Ort seine ganze Großartigkeit. Einfach am Tisch anbringen und die Tasche bleibt sicher, nah und sauber.

    English Version

    We love going out on the weekends. We put on that fancy dress, cool high heels, a sparkly bag and hit the scene. Only one little thing could improve: We never find a spot to keep our bag. Restaurants do not offer anything, at bars we rarely find a hook. But we just found the perfect solution for our dilemma: The I AM portable bag hook. This super cute helper is our secret crush. It comes in a little circle and unfolds to its complete goodness, when in need. Just attach to any table or bar and your purse will be safe, clean and close to you!

    12.1.15 / Fresh Spring Trends

    Welcome New Season!

    Willkommen, Frühling mit deinen neuen Styles und frischen Farben. Wir freuen uns auf eine Saison mit lässiger Eleganz, farbenfrohen Festival-Styles und zauberhaftem Glamour. Essentials für jeden Tag und Hingucker für besondere Anlässe präsentieren sich in Koralle, Pistazie, Sand, Papaya und zarten Pastellen. Wir sind bereit!

    English Version

    Welcome spring with your new styles and fresh colors. We are looking forward to a season full of casual elegance, bright festival styles and whimsical glamour. Essentials for everyday and eye-catcher for special occasions come in coral, pistacchio, sand, papaya and soft pastells. We are ready!

    Tips from the Team

    Stockholm

    Read more

    31.12.14 / Tips from the Team

    Stockholm

    Kaum eine Stadt ist schöner und gemütlicher als Stockholm. Besonders im Winter. Unser Team ist gerade frisch zurück vom letzten Shooting und hat ein paar tolle Tipps, wo die Schwedenmetropole am schönsten ist. Einkaufen kann man besonders gut im Concept Store Grandpa oder im Acne Archiv. Bei Urban Deli kann man sich mit leckeren und gesunden Snacks stärken.

    No other town is as beautiful and cozy as Stockholm in the winter time. Our team just came back with some great tips for your next visit. For great shopping we recommend concept stores Grandpa and Acne Archiv Urban Deli serves delicious and healthy snacks.

    Tips from the team

    Amsterdam
    City Guide

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    20.11.14 / Tips from the Team

    Amsterdam

    Shopppen zwischen Kanälen, nirgends geht das so schön wie in Amsterdam. Hier kommen unsere Lieblingsadressen. Bei Marie Stella Maris gibt es tolle Kosmetik mit reinstem Wasser. Nach dem Shopping in den 9Straatjes und bei I AM gibt es den wohlverdienten Drink im Van Harte. Abends dann zum Essen ins Cafe George.

    Shopping inbetween channels is nowhere better than in Amsterdam. And here are our favorite addresses. At Marie Stella Maris you can get cosmetics with the cleanest water. After the shopping at the 9Straatjes and at I AM, have a drink at Van Harte. Go to Cafe George for a great dinner.


    Behind The Scenes

    11 / 2014

    We have been tagged ...

    Instalove

    1. Stackable rings at letthemeatcottoncandy.
    2. Triangle body chain at shoppisticated.
    3. Lovely charms at Divity.
    4. Wears our lovely hat: fionaerdmann.
    5. Pitbull phone cover at thatoddchit.
    6. Real silver ring at blogamm.
    7. Great earrings at elsaolaccessoire.
    8. A great Outfit of the Day by vashionessa.
    9. beautiful rings with the morning coffee at pieceofmona.
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    29.8.14 / Vegan, Raw, Paleo

    Healthy Eating

    1. All for paleo newbies at Eat Drink Paleo .
    2. Eat like your anchestors with Gutsy By Nature .
    3. Great vegan tips from A very Vegan Life .
    4. Tips for raw foodies from Julie's Raw Ambition .
    5. Beautiful and delicious recipes from Rawmazing .
    6. Food for inner Beauty from Oh She Glows .
    7. Detailed instructions at The Post Punk Kitchen .
    8. Yummy ideas from the Cave Girl In The City.
    9. Great raw food at This Rawsome Vegan Life .
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    12.6.14 / For the green thumb

    Urban Gardening Ideas

    1. Window gardening at its best from NPR.
    2. Great DIY pot from Camilla Styles .
    3. No space for gardening? Go vertical with Green.
    4. Grow salad in wines boxes with the Gardenista.
    5. Color your pots beautiful with Design Sponge.
    6. Make you own plant markers with Pin and Paper.
    7. Create a great hanging garden with Camille Styles.
    8. Light your garden with self-made macrame lanterns from hgtvdecor.
    9. Make sustainable planting cups from newspapers with Care2.
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    Net Picks

    Inspiring Instagrams

    1. Great and classy streetstyle from august23g.
    2. This is how to wear multiple bracelets! From marthajohl.
    3. Rocking the mega-trend knuckle rings is frlschlauschlau.
    4. Cool sailor style by elsaolaccessoire.
    5. Beautiful way to wear a statement necklace from marthajohl.
    6. Phalanx rings at its best by riceandsoy.
    7. sassy matching necklace and nails from heresno.
    8. Poetic insect jewelry by elsaolaccessoire.
    9. Cool sailor style by rrroxy_.
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    I AM pretty

    Beauty And The Blog

    1. Beach girl's best friend for a sun-kissed look is the The Beach Tomato.
    2. Hairstyles unlimited from New York's best coiffeurs at Bumble & Bumble.
    3. Beauty through the eyes of an Berlin based student at Tensia.
    4. Nailart for dedicated polish lovers at This Is Nailporn.
    5. Beauty trends and tips for cosmetic geeks at The Beauty Department.
    6. The world's best beauty blog is most certainly Into The Gloss.
    7. Find an ode to sophisticated perfumery at Olfactorialist.
    8. Long-locks-lovers will find plenty of tips at Hair Romance.
    9. The cute Carina shares her beauty secrets at Cream's Beauty Blog.
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    Great Sites For

    Happy Homes

    1. Peak into creative people's homes with The Selby.
    2. Pimp you Ikea furniture with the great ideas at Ikea Hackers.
    3. Young, fresh and approachable styles come with Couch Magazine.
    4. Like an invitation to a friend's home: Freunde von Freunden.
    5. Flip through the online version like a real issue of Covet Garden.
    6. Skandinavian interior styles at its best from Pejper.
    7. Mother of all interior architecture magazines: Architectural Digest.
    8. Inspirational Pinterest boards for interior lovers: Dwell Studio.
    9. Knows perfect solutions from bath to bedroom: Remodelista.
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    Lost & Found

    For little sailors

    Marine
    Styles ∑

    Read more

    15.1.15 / I AM Kids

    Ahoy, Little Sailor!

    Darüber freuen sich kleine Matrosinnen: Maritime Accesoires in klassischen Farben mit süßen Punkten und Streifen. Anker, Steuerräder und Schleifen schmücken sportliche Haargummis und Haarspangen. Ketten und Armbänder sind elastisch, kindgerecht und ganz besonders niedlich.

    This makes little sailors happy: Naval accessories in classic colors with sweet dots and stripes. Anchors, steering wheels and bows decorate cheerful hair bands and hair clips. Necklaces and bracelets are elastic, suitable for children and extremely cute.

    Precious Memories

    First Silver
    Studs ∏

    Read more

    27.1.15 / Precious Memories

    First Silver Studs

    Das erste Paar Ohrringe geschenkt zu bekommen ist für ein kleines Mädchen ein ganz besonders aufregendes Ereignis. Schön, wenn es dieses besondere Paar ein Leben lang aufbewahren kann, so wie unsere niedlichen Ohrstecker aus echtem Silber.

    Getting the first pair of earrings is a very exciting event for a little girl. Great, if she can keep this special pair for her whole life, just like our cute, genuine silver ear studs.

    Colorful Trend

    Rainbow

    Staunend betrachten Kinder das farbenfrohe Phänomen aus Regen und Sonne. Ein Regenbogen strahlt einfach eine besondere Magie und Schönheit aus. Grund genug für I AM, sich von der Himmelserscheinung zu unserem neusten Kinderschmuck inspirieren zu lassen. Einfach magisch!

    English Version

    Kids stare amazed at this colorful phenomena made from rain and sunshine. A rainbow radiates a certain kind of magic and beauty. Reason enough for I AM to be inspired and create our newest children's jewelry with this celestial occurrence in mind. Simply magical!

     

     

    I AM KIDS

    Fun &
    Quality

    Read more

    I AM KIDS

    Fun & Quality

    Sicherheit ist wichtig! Damit unser Kinderschmuck nicht nur den Kleinen, sondern auch allen Eltern Freude macht, haben wir strenge Qualitätsmaßnahmen eingeführt. Elastische Schnüre, Acrylperlen und weiche Formen machen I AM Kids perfekt für Mädchen von drei bis sechs Jahren.

    Safety first! We established strict quality requirements to ensure, that our kids jewelry makes not only children, but also parents happy. Elastic strings, acrylic pearls and soft shapes make I AM Kids perfect for girls from three to six years.

    Kids

    Win with I AM

    Competion requirements for our I AM addicted sweepstakes: Those over 16 years of age at the time of participation are eligible to participate. Employees of beeline GmbH, its subsidiaries and their relatives are eligible to participate, but not to win. By participating in the competition, you agree to the applicable conditions of participation.

    There is no right of appeal.

    We reserve the right to disqualify and to exclude from the draw those individual participants who manipulate – or attempt to manipulate – the participation process, the system and/or the draw/sides and/or who breach the conditions of participation or moral standards and/or who otherwise attempt to influence the draw in any other unfair and/or unreasonable way.

    The draw starts on 24th of January 2014 and ends on 14th of February 2014. The draw takes place on Thursday after the competition.

    The winners will be determined after the competition closes and notified by e-mail. If no response is received within a reasonable amount of time, the claim to the prize will expire and a replacement winner will be drawn. The prize cannot be transferred to a third party. No cash alternative is available.

    www.i-am.com;

    All liability is excluded for the technical requirements for timely participation in the competition being available or for the sending of prizes (permanent access to the web pages on which it is possible to participate, or sending or prizes via transport companies).