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Ornithology

One
Swallow...

I AM a cowgirl

The Wild
Wild West

Miami Sunset

Hot Days,
Warm Colors

I AM exotic

Out of
Africa ∏

I AM a mermaid

Under the Sea

Oh, Mother of pearls, what nice, aquatic colors! We love feeling like a little mermaid, living under the sea. And these turquoise and blue accessories by I AM bring us a pinch closer to our dream. Especially the mother of pearl earrings are glimmering in all the beautiful colors of the deep blue sea.

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And maybe we can experience, what Doris Day once sang: “The deep blue sea, the deep blue sea, there's a lot to see, in the deep blue sea: The sailfish sail and the blowfish blow, Cockles & mussels alive-alive-o, The hermit crab, he lives alone, you can't even get him on the telephone. The halibut's eyes turn up and in, he don't know where he's going, but he knows where he's been.”

I AM glowing

Oooooh, Orange!

Get into a great mood right away with this great color. Orange is meant to make you a happier person in a heartbeat. We do not know why and how, but this tangy tone puts a smile on our faces instantly. No wonder, we cannot get enough beautiful accessories in Orange!

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Statement necklaces are really big this spring, so we selected two. Orange in enamel or big beads, these pieces pimp every t-shirt instantly. The scarf with delicate flowers, the cute orange bag, the orange frame sunglasses with matching case. These pieces just say: Don’t worry, wear Orange!

Happy Hippies

Summer
of love ∑

I AM on tour

Traveler
Collection

In Love Today

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I AM getting married

Here comes
the Bride

I AM on Pinterest

Yes, we pin!

Do you know Pinterest, the great online pin board? We love it a lot and pin all our favorite images there. If you are using Pinterest yet, you can follow our pins here: I AM on Pinterest

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Pinterest is just the perfect tool to keep your favorite images found on the worldwide web neatly organized by theme in one place. Also, you can share your favorites with your Pinterest friends and browse other pinners images and find themes easily. Let us know, if we can follow you, too!

Bag Check

Carry in
Style ∑

I AM bright

Neon Mood

What is bright, flashy and was very trendy in the 80ies? Exactly: Neon colors. This summer the eyecatcher colors are celebrating a huge comeback. And even tough we all thought, we will never wear them again: Now we love the new style. Delicate bracelets or butterfly pendants give neon a new face!

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And here is our styling tip for the bright tones: Neon colors appear athletic when combined with bright white clothes. For a flashy retro look, mix with dark black styles, a very strong contrast. Fresh new blends are neon colors and natural tones. Very modern and chic!

I AM in the Park

Picnic in the Park

Finally: We are living outside again. Nature is suddenly filled with life and laughter. We are packing our YSTRDY backpack and head into the park for a nice relaxing day on the lawn.

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We are taking a large Paisley scarf, which doubles as a blanket, our favorite book, a cool drink, cookies and the cutest straw hat with a dotted ribbon. We hide our eyes behind great sunglasses and gaze into the blue skies while drifting away. Is there a better feeling than this?

Star of the Month

Taurus

All the best, dear Taurus, you are an expert for beauty and styling naturally. And nature is also a big influence, when it comes to a Taurus styling. Their distinguished taste leads them to high quality products made from the finest materials.

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But they also have a special relationship with money: They like to spend it on beautiful things, which they tend to find a lot of! Glowing colored stones, like Jade and Corals are perfect for the luxurious and tasteful style. Combined with leather and straw, they create the typical Taurus look!

I AM a woman

Happy Women's Day

I'm every woman
It's all in me
I can read your thoughts right now
Every woman, whoever made ya say...
Whoa whoa whoa Whoa
I can cast a spell
See, but you can't tell
Mix a special groove Put fire inside of you
Anytime you feel danger or fear
Then instantly I will appear!

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I AM and YSTRDY aren't only for women, most of the employees are in fact women as well. From us to you we want to wish all women a fabulous Women's Day and that they will feel like a queen today!

Star of the Month

Pisces

Happy birthday, dear fish! You are the most iridescent sign of the year, full of fantasy and facets. Pisces are quick-changing fashionistas, that dive into the world of trends and fish their favorites. Most likely laid back styles with a dreamy aspect: Pisces carry a bit of a flower child in them always.

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Shells, mother of pearls, corals and fish: Pisces love materials and motives straight from the ocean. Sometimes a little more hippie style, sometimes more elegant. Pisces like light shiny stones in blue and green hues such as Jade, Amethyst, Turquoise or wooden pearls. Shapes like fish and dragonflies add to the dreamy nature of this sign.

I AM in movies

The Artist Style

Did you see "The Artist" yet, this wonderful, nostalgic movie that takes you back to a time of silent movies and monochrome images? What a wonderful time travel in times of constant overload with special effects in 3D. We are so smitten with this picture, that it inspired us to try on some 1920s.

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Diamonds and pearls were especially popular in this area, so we pick some chandeliers with an art deco pattern, that combine both. Also headpieces were worn very often at night. We picked one of I AM's beautiful Alice bands with a rhinestone bow. Doesn't it look just like Peppy in the movie?

I AM a softie

Winter Pastels

Yes, we know, it is too cold outside for ice cream, but still we cannot resit the gorgeous colors of sherbets and candies. Like the sweet soft rose of raspberries, the pale yellow of young lemons or the pale orange of ripe peaches. So, we decided to wait no longer and wear them, not eat them!

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We love the shiny texture of our pale rose necklace and the half transparent pink of the cocktail ring. So delicious, we actually are tempted to eat it. So, I think we will have to go out and find some icecream in the middle of winter anyways!

Looking Good

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I AM Openings

New Stores!

I AM busy

Packing for
the Press

I AM crafty

Part 4: Enjoying it!

After all this crafting, hammering and nailing it is now time to enjoy the fruits of our labor. And now, with all my jewelry on display it is so much more fun accessorizing outfits with the matching necklace or earrings.

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If you got into total DIY mode now, you will find all three projects here. And if you have a project you would like to share with us: Weare always happy to see your ideas on our Fabebook page: http://www.facebook.com/iam.accessories

I AM crafty

Earring
Holder ∏

I AM crafty

Necklace
Frame ∑

I AM doing research

Passagen
Cologne

Making of the...

Summer ∑
Campaign '12

Home Story

Basket
Case ∫

Behind The Scenes

Lost & Found

I AM getting married

  1. Creative wedding ideas and inspiration at The Ivory Dahlia .
  2. Nostalgic ideas that get you a romantic mood at OnceWed .
  3. What do you wanna say before the day: Style me pretty.
  4. The cutest guest favors and more merry ideas at Lovely Stuff.
  5. Two little words, one big preparation. Help at Project Wedding.
  6. Center pieces selected by America’s queen of homes Martha Stewart .
  7. Picture it! Great wedding photos can be found at Wildflower Photos.
  8. Great inspiration for wedding invitations at the Wedding Chicks.
  9. Feeling crafty? Lots of DIY wedding ideas at DIY Wedding.

Lost & Found

  • 5 days 17 hours ago ...

    "Howdy! Cute Cowgirls ahead! http://www.i-am.com/#/in_love_today/1 "
  • 1 month 3 weeks ago ...

    "Frühlingsoutfit"
  • 6 days 21 hours ago ...

    "We wish all mothers and daughters (and sons, of course) a beautiful, lovely Mother's Day! "

Talking & Listening