THE SMALL THINGS THAT
MAKE LIFE GREAT

I AM is the fascinating costume jewelry brand for women, who know what they want. We bring every style to perfection and turn clothes into looks.

I AM is a declaration of love to femininity. We celebrate cutting edge trends as well as timeless classics. Our label YSTRDY completes the core collection with textile accessories, watches and much more.

I AM is located in Cologne and now runs more than 170 stores in 20 European countries. Our jewelry is also available at many partnering shops. Find your nearest location here.

A PERFECT MATCH
YSTRDY AND I AM

YSTRDY is the brand for all textile accessories and more in our I AM stores. Feminine, modern and surprising.

YSTRDY offers a huge amount of variety: from shawls, scarves, hats, gloves, purses, wallets and belts to watches and umbrellas. All YSTRDY products complement the collections from I AM: the perfect couple.

YSTRDY accessories are available in more than 170 I AM stores around the world. Find your nearest store here.

STORE LOCATIONS

I AM stores near you.

    With love...

    Friendship isn't a big thing. It´s a million little things.

    It’s the ultimate gift as the lucky recipient can choose
    to spend it on any of her latest style crushes.

    Hello!

    Please enter your data here to check the credit level on your gift card:

    Off to new Trends

    Your card is valid until:
    To the Store Locator

    I AM WANTS YOU!

    Creative minds. Courageous makers. Employees with a passion for fashion.

    I AM is always searching special talents for our sales teams and head office. I AM is part of beeline GmbH. You will find our current jobs on the beeline website.

    TO THE JOBS

    GREAT PROSPECTS!

    You will find additional information and photographs of I AM and YSTRDY in our press area on the beeline website. We are looking forward to great reports!

    TO THE PRESS CENTER

    YOUR SUGGESTIONS
    FOR I AM

    Do you have a question or would like to submit an idea? Simply send us a message. We will reply as quickly as possible.

    Products

    Country

    I AM

    I AM addicted

    Sparkle

    Read more

    21.11.14 / I AM addcited

    Sparkle

    Let's get ready to sparkle: Diese funkelnden Prachtstücke haben das Zeug, das Juwel in jedem Schmuckkästchen zu werden. Nur für einen Monat ist unsere exklusive I AM addicted Kollektion in allen I AM Stores erhältlich. Verpasst auch nicht unser I AM addicted Gewinnspiel!

    Let's get ready to sparkle. These blazing gems have the potential to become the star in every jewelry box. Our exclusive I AM addicted collection is available at all I AM stores for one month only. Do not miss our I AM addicted sweepstakes neither!

    Opulent Styles

    New ∫
    Baroque

    Read more

    10.11.14 / Opulent Styles

    New Baroque

    Wer bei Barock an über-dekorierte Kirchen denkt, der kennt noch nicht unsere neue Kollektion New Baroque. Denn das sind opulente Trendteile in verspielten Formen. Besonders schön in der Kombination von antikem Gold, Schwarz und Perle.

    If you think about over-decorated churches when it comes to Baroque, you do not know our collection New Baroque yet. These are opulent trend pieces in playful shapes, especially beautiful in combination of antique gold, black and pearl.

    Beautiful Darks

    Mytha ∏

    Read more

    06.11.14 / Romantic Colors

    Mytha

    Je dunkler die Tage, desto dunkler der Schmuck? Wir wollen da nicht unbedingt eine Regel draus machen, aber fest steht, dass uns die Mytha Kollektion geradezu magisch anzieht. Tiefe Blau- und Violetttöne kombiniert mit orientalisch-inspirierten Formen geben ihr diesen geheimnisvoll-romantischen Look, dem wir nicht widerstehen können.

    The darker the days, the darker the jewelry? We do not want to make a rule out of this, but it is for sure, that the Mytha collection looks magical. Deep blue and violet hues in combination with oriental-inspired shapes give it this mysteriously romantic look, that we simply cannot resist.

    The coolest Styles

    Ice White

    Read more

    05.11.14 / The Coolest Styles

    Ice White

    Freut ihr euch auch schon auf den ersten Schnee? Wir können es auf jeden Fall kaum erwarten und verkürzen uns die Wartezeit mit unserer glitzernden Schneeflocken-Kollektion Ice White. Coole Styles mit Kristall-Motiven und Straßsteinen, die uns zu frostigen Looks inspirieren.

    Are you also looking forward to the first snow? We are waiting anxiously and reducing the waiting time with our sparkling snowflakes-collection Ice White. Cool styles with crystal motives and rhinestones which inspire frosty looks.

    We have the Blues

    Petrol
    Tones ∏

    Read more

    29.10.14 / We have the Blues

    Petrol Tones

    Dieser Herbst versorgt uns mit dem perfekten Mix von Grün und Blau. Petrol in allen Schattierungen ist der strahlende Begleiter zu neutralen Herbstfarben wie Camel oder Grau. Besonders schön auch zu strukturierten Stoffen, wie Samt, Fell oder Strick.

    This fall provides us with the perfect mix of greens and blues. Petrol in all shades is the shining companion of neutral autumn colors like camels or grays. And it looks especially nice with structures fabrics such as velvets, furs or knits.

    In Love Today

    25.11.14 / Gift Ideas

    Lovely Sets

    Noch kein Geschenk für die beste Freundin? Da können wir helfen. Mit unseren liebevollen Geschenksets. Das sind ein zartes Kettchen mit den passenden Ohringen, verpackt in einer glitzernden Geschenkschachtel. Klein, aber fein.

    English Version

    Still looking for a present for your best friend? We can help with that. With our lovely gift sets. They include a delicate necklace and the matching earrings wrapped in a sparkling gift box. Small and precious.

    23.11.14 / YSTRDY

    New Baroque Clutches

    Wir gehen aus! Aber nicht ohne unsere neuen Lieblingstaschen. Diese Clutches sind mehr als nur einfache Handtaschen. Es sind kleine Schmuckstücke, in denen unsere Habseligkeiten auf Parties stilvoll verpackt sind.

    English Version

    We are going out! But not without our new favorite bags. These clutches are more than just simple handbags. They are little treasures, that carry our belongings in style.

    Rose meets Gold

    By ∑
    Attitude

    Read more

    20.11.14 / Rose meets Gold

    By Attitude

    Wir haben gefunden, wonach wir gesucht haben: Schmuck, der romantisch und feminin ist, ohne zu mädchenhaft zu sein. Diese Accessoires in Gold und Rose trumpfen mit zarten Schleifen und Blumenmotiven auf, denn beim Styling muss jedes Detail stimmen.

    We found, what we have been looking for: Jewelry, that is romantic and feminine without looking too girly. These accessories in gold and rose go strong with delicate bows and flower motives, because when it comes to styling every detail counts.

    18.11.14 / Good Luck Charms

    Horseshoes

    Okay, nein, wir haben keinen wirklichen Beweis dafür, dass unsere Hufeisen-Accessoires Glück bringen. Aber in jedem Fall sehen sie unglaublich gut an uns aus und darum würde es uns gar nicht überraschen, wenn diese Glücksbringer doch ein bisschen magisch sind.

    English Version

    Okay, no, we do not have a real proof that our horseshoe accessories mean luck. But they look incredible good on us and so we would not be surprised, if these charms would be a little magic after all.

     

     

    Great Impressions

    Bam Bam

    Read more

    11.11.14 / Party Styles

    BAM

    Zeit für neue Partyteile! Die Kollektion BAM hält, was der Name verspricht. Große Schmückstücke für den großen Auftritt. Beeindruckende Colliers und mächtige Ohrgehänge veredeln nicht nur jedes Partykleid, sie versetzen uns auch spontan in Feierlaune.

    Time for new party pieces! The collection BAM lives up to what its name promises. Big jewelry for the big entrance. Impressive necklaces and tremendous chandeliers can not only enrich every party dress, they instantly put us in party mood as well.

    30.10.14 / Fashion Item

    Stackable Rings

    Ringe trägt man jetzt nicht mehr einzeln, als Fashion Statement müssen es schon mehrere Schmuckstücke sein - gerne auch auf demselben Finger. Verschiedene Legierungen und Formen bringen dabei Spannung ins Styling. Dank der Sets von I AM ist es ganz leicht, einen perfekten Look zu kreieren.

    English Version

    Rings are not worn separate anymore, as a fashion statement there have to be more pieces – even on the same finger. Different platings make the styling exciting. Thanks to the sets at I AM it is easy to get this perfect look.

    Platings

    Sparkle,
    Sparkle

    Read more

    24.10.14 / Platings

    Sparkle, Sparkle

    Zum Jahresende häufen sich wie immer die Gelegenheiten zum Feiern. Während uns Einladungen von der Sylvester-Sause bis zur Weihnachtsfeier ins Haus flattern, machen wir uns schon erste Gedanken um das passende Styling. Egal, ob Abendkleid oder Minirock, die richtige Portion Glitzer versetzt uns sofort in Feierlaune.

    Towards the end of the year, we have many reasons to celebrate. While invitations from new year bashes to Christmas parties are arriving, we start to think about our styling options. No matter, if ball gown or miniskirt, the right amount of sparkle puts us in a celebration mood instantly.

    Looking Good

    27.11.14 / Win With I AM

    Addicted Sparkle

    Our new collection Sparkle has arrived in all I AM stores and it is time for another I AM addicted competition! Win our great jewelry package by answering this question: "What is your biggest wish for Christmas?" Our Address? Voila, please send your answer to i-am.online@beeline-group.com

    English Version

    Win great I AM addicted styles worth about 90 Euros. We need your answer in our I AM mailbox before December 19th, please include your mailing address. Read our competition requirements here.

    Tips from the team

    Amsterdam
    City Guide

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    20.11.14 / Tips from the Team

    Amsterdam

    Shopppen zwischen Kanälen, nirgends geht das so schön wie in Amsterdam. Hier kommen unsere Lieblingsadressen. Bei Marie Stella Maris gibt es tolle Kosmetik mit reinstem Wasser. Nach dem Shopping in den 9Straatjes und bei I AM gibt es den wohlverdienten Drink im Van Harte. Abends dann zum Essen ins Cafe George.

    Shopping inbetween channels is nowhere better than in Amsterdam. And here are our favorite addresses. At Marie Stella Maris you can get cosmetics with the cleanest water. After the shopping at the 9Straatjes and at I AM, have a drink at Van Harte. Go to Cafe George for a great dinner.


    13.11.14 / Promotion

    Pretty Gift Boxes

    Langsam wird es Zeit über Geschenke nachzudenken, denn Weihnachten naht. Damit man sich nicht zu viele Gedanken über das Verpacken machen muss, hat I AM jetzt besonders schöne Geschenkboxen im Store. Mit denen macht Schenken noch mehr Spaß.

    English Version

    It is almost time to start thinking about presents, because Christmas is approaching. In order to minimize thinking about wrapping, I AM now offers especially pretty gift boxes in stores. Those make giving presents even more fun.

    4.11.14 / Special Collection

    Silver Cards

    Wir haben etwas Funkelndes, das dich zum Lächeln bringen wird: Unsere neuen echt-silbernen Accessoires. Einfach traumhaft.

    English Version

    We have something sparkling to make you smile: Our new, genuine silver collection. Just dreamy.

    28.10.14 / Trend Pieces

    Statement Necklaces

    Keine Frage, Statement Ketten sind gerade in den nächsten Monaten voller feierlicher Anlässe der funkelnde Mittelpunkt unserer Outfits. Umso mehr freuen wir uns, dass wir bei I AM gerade eine besonders große Auswahl in allen Farben und Formen finden können.

    English Version

    No question, statement necklaces are the sparkling center of our outfits – especially during the upcoming festive season. And that makes us even happier about the huge selection of styles we are finding in I AM stores right now.

    Behind The Scenes

    11 / 2014

    We have been tagged ...

    Instalove

    1. Stackable rings at letthemeatcottoncandy.
    2. Triangle body chain at shoppisticated.
    3. Lovely charms at Divity.
    4. Wears our lovely hat: fionaerdmann.
    5. Pitbull phone cover at thatoddchit.
    6. Real silver ring at blogamm.
    7. Great earrings at elsaolaccessoire.
    8. A great Outfit of the Day by vashionessa.
    9. beautiful rings with the morning coffee at pieceofmona.
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    29.8.14 / Vegan, Raw, Paleo

    Healthy Eating

    1. All for paleo newbies at Eat Drink Paleo .
    2. Eat like your anchestors with Gutsy By Nature .
    3. Great vegan tips from A very Vegan Life .
    4. Tips for raw foodies from Julie's Raw Ambition .
    5. Beautiful and delicious recipes from Rawmazing .
    6. Food for inner Beauty from Oh She Glows .
    7. Detailed instructions at The Post Punk Kitchen .
    8. Yummy ideas from the Cave Girl In The City.
    9. Great raw food at This Rawsome Vegan Life .
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    12.6.14 / For the green thumb

    Urban Gardening Ideas

    1. Window gardening at its best from NPR.
    2. Great DIY pot from Camilla Styles .
    3. No space for gardening? Go vertical with Green.
    4. Grow salad in wines boxes with the Gardenista.
    5. Color your pots beautiful with Design Sponge.
    6. Make you own plant markers with Pin and Paper.
    7. Create a great hanging garden with Camille Styles.
    8. Light your garden with self-made macrame lanterns from hgtvdecor.
    9. Make sustainable planting cups from newspapers with Care2.
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    Net Picks

    Inspiring Instagrams

    1. Great and classy streetstyle from august23g.
    2. This is how to wear multiple bracelets! From marthajohl.
    3. Rocking the mega-trend knuckle rings is frlschlauschlau.
    4. Cool sailor style by elsaolaccessoire.
    5. Beautiful way to wear a statement necklace from marthajohl.
    6. Phalanx rings at its best by riceandsoy.
    7. sassy matching necklace and nails from heresno.
    8. Poetic insect jewelry by elsaolaccessoire.
    9. Cool sailor style by rrroxy_.
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    I AM pretty

    Beauty And The Blog

    1. Beach girl's best friend for a sun-kissed look is the The Beach Tomato.
    2. Hairstyles unlimited from New York's best coiffeurs at Bumble & Bumble.
    3. Beauty through the eyes of an Berlin based student at Tensia.
    4. Nailart for dedicated polish lovers at This Is Nailporn.
    5. Beauty trends and tips for cosmetic geeks at The Beauty Department.
    6. The world's best beauty blog is most certainly Into The Gloss.
    7. Find an ode to sophisticated perfumery at Olfactorialist.
    8. Long-locks-lovers will find plenty of tips at Hair Romance.
    9. The cute Carina shares her beauty secrets at Cream's Beauty Blog.
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    Great Sites For

    Happy Homes

    1. Peak into creative people's homes with The Selby.
    2. Pimp you Ikea furniture with the great ideas at Ikea Hackers.
    3. Young, fresh and approachable styles come with Couch Magazine.
    4. Like an invitation to a friend's home: Freunde von Freunden.
    5. Flip through the online version like a real issue of Covet Garden.
    6. Skandinavian interior styles at its best from Pejper.
    7. Mother of all interior architecture magazines: Architectural Digest.
    8. Inspirational Pinterest boards for interior lovers: Dwell Studio.
    9. Knows perfect solutions from bath to bedroom: Remodelista.
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    Lost & Found

    20.11.14 / Christmas Collection

    Wintery Hairclips

    Die Vorboten des Winters sind angekommen! Weihnachtsmann, Schneemann und Schneeflöckchen verzieren unsere neue Kinderkollektion. Da kommt auch bei den Kleinsten schon Festtagsstimmung auf.

    English Version

    The heralds of winter have arrived! Santa Claus, snowman and snowflakes decorate our new kids collection. Those put even the little ones in a holiday mood.

    I AM Kids

    Little Princess

    Schimmernde Perlen in zartem Rosé und liebevoller Haarschmuck sind genau das Richtige für kleine Prinzessinnen. Auch, wenn es mal zu einer festlichen Veranstaltung geht, bei I AM Kids gibt es die passenden Accessoires. 


    English Version

    Shimmering pearls in soft rose and lovely hair accessories are just perfect for little princesses. I AM Kids always offers the right accessories, also for festive occasions.

    Colorful Trend

    Rainbow

    Staunend betrachten Kinder das farbenfrohe Phänomen aus Regen und Sonne. Ein Regenbogen strahlt einfach eine besondere Magie und Schönheit aus. Grund genug für I AM, sich von der Himmelserscheinung zu unserem neusten Kinderschmuck inspirieren zu lassen. Einfach magisch!

    English Version

    Kids stare amazed at this colorful phenomena made from rain and sunshine. A rainbow radiates a certain kind of magic and beauty. Reason enough for I AM to be inspired and create our newest children's jewelry with this celestial occurrence in mind. Simply magical!

     

     

    Gift Idea

    Little Party, Big Fun

    Unser kunterbunter Kinderschmuck ist nicht nur ein schönes Geschenk für das eigene Kind, auch als Mitbringsel zur Geburtstagsparty oder als Gewinn bei Partyspielen lassen elastische  Armbändchen und niedlicher Haarschmuck Mädchenaugen strahlen.

    English Version

    Our multicolored kid's jewelry is not only a great present for your own child. As a souvenir to a birthday celebration or a price for party games, elastic bracelets and cute hair accessories make girl's eye sparkle.

    New in Store

    I AM loves Kids

    Farbenfroh, fröhlich und kreativ – alle Mädchen träumen von verspieltem Schmuck mit niedlichen Motiven und zarten Farben. I AM macht diese Träume jetzt wahr, mit unserer brandneuen Kollektion für kleine Schmuckliebhaberinnen. 

     

     

    English Version

    Colorful, happy and creative - all girls dream of playful jewelry with cute motifs and in soft colors. I AM makes these dreams come true now with our brand new collection for little jewelry lovers.

    I AM KIDS

    Fun &
    Quality

    Read more

    I AM KIDS

    Fun & Quality

    Sicherheit ist wichtig! Damit unser Kinderschmuck nicht nur den Kleinen, sondern auch allen Eltern Freude macht, haben wir strenge Qualitätsmaßnahmen eingeführt. Elastische Schnüre, Acrylperlen und weiche Formen machen I AM Kids perfekt für Mädchen von drei bis sechs Jahren.

    Safety first! We established strict quality requirements to ensure, that our kids jewelry makes not only children, but also parents happy. Elastic strings, acrylic pearls and soft shapes make I AM Kids perfect for girls from three to six years.

    Kids

    Win with I AM

    Competion requirements for our I AM addicted sweepstakes: Those over 16 years of age at the time of participation are eligible to participate. Employees of beeline GmbH, its subsidiaries and their relatives are eligible to participate, but not to win. By participating in the competition, you agree to the applicable conditions of participation.

    There is no right of appeal.

    We reserve the right to disqualify and to exclude from the draw those individual participants who manipulate – or attempt to manipulate – the participation process, the system and/or the draw/sides and/or who breach the conditions of participation or moral standards and/or who otherwise attempt to influence the draw in any other unfair and/or unreasonable way.

    The draw starts on 24th of January 2014 and ends on 14th of February 2014. The draw takes place on Thursday after the competition.

    The winners will be determined after the competition closes and notified by e-mail. If no response is received within a reasonable amount of time, the claim to the prize will expire and a replacement winner will be drawn. The prize cannot be transferred to a third party. No cash alternative is available.

    www.i-am.com;

    All liability is excluded for the technical requirements for timely participation in the competition being available or for the sending of prizes (permanent access to the web pages on which it is possible to participate, or sending or prizes via transport companies).