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Fashion Item

Lady Of
The Rings

I AM addicted

Ocean
Coral

In Stores Now

Bloomig
Trends ∑

Trend Watch

Marine
Dream

Color Trend

Pink ∑
Power

Trend Color

Sugar
Sugar

Trend Alert

Culture
Clash ∏

In Stores Now

Safari ∏
Revisted

Love At First Sight

50 Shades of Shades

No other accessory screams summer like a cool pair of sunglasses. Luckily, I AM carries a huge selection of all kind of shades for every look. Classic aviators, oversized Hollywood styles or butterfly shapes. We picked the top styles of the current season for every taste.

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Round shapes certainly take the center stage with their thick frames. See clearer with our transparent sunglasses, acrylic is the hippest material for shades. Look ultra-cool with a pair of colored aviators or super flashy with a metallic frame. Find the entire selection of shades at the I AM store!

In The Mood For

Watercolors

We are certainly not getting the blues about this fresh set of colors! Aquatic hues are our dewy favorites for spring/summer 2013. Burberry, Costume National, Haider Ackermann or Filippa K: Many designers showed water colors during their runway shows. What is new in the pool?

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Now, aqua tones are worn in combination. Turquoise, seablue, aquamarine, azure, indigo and imperial blue are combined in one outfit. Dive into the entire palette with I AM accessories! A little shy of the deep water? Then just accessorize with one piece, like our ombre scarf. Fresh splash of color!

In The Mood For

Soft Elegance

You do not need strong colors to make a strong impact. This spring, pastel colors are up to create a strong statement at I AM accessories. Color block and graphic design get a fresh new look in lighter hues. A soft turquoise and light coral are a fun color update of our favorite summer palette.

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Style your urban outfit with only a few accessories to create a trendy look. A large scarf with ombre-effect brings a million of styling possibilities. The two-tone bag is a great eyecatcher and perfectly compliments the golden hoops with graphic symbols, our statement rings and enamel cuff.

I AM addicted

Explosion of Flowers

Sheer color and pop-art shapes distinguish the March collection of our premium line I AM addicted. From floral to pointy the facetted stones seem to burst out into all directions. Just as the designers intended, when they created the Flower Explosion collection.

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The bright pink in translucent and opaque materials creates an amusing look, that will sure to put a smile on the faces of the wearers as well as the admirers. Feeling less colorful today? The white version is great, if you like shapes better than vibrant hues. Have fun with our explosive styles!

In The Mood For

Spring Tones

The dark days are over and we are in the mood for fresh colors. This spring we favor a spicy yet soft palette. Our summer star is turquoise, which will come in many fresh looking, watery shades. We combine it with a cool brown hue, glossy copper shades and a pinkish coral.

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Buttercup yellow and a bucolic basil green are the perfect partners for this nature inspired palette. In fashion, playful patterns mix these colors. You can set addictional accents with jewelry in light, natural materials to complete the look. Happy color mixing!

In the mood for

Hitchcock
Styles

I AM posh

Chain Reaction

Less is more? Well, in this case: More is more. This rich and posh jewelry collection has so much to offer, that it is too hard to decide for just one piece. Oversized rhinestone rings, multi-stranded bracelets, double-rings in black metal, spiky styles…the goodness just will not end.

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This punk goes luxury trend is perfectly suitable for a night on the town. Combine it with torn out denims and leather jackets for a rock star chic look. And don't be shy, wear three big rings together or layer your necklaces. Because here more really is more.

I AM a collar

Elegant Necks

Adding elegance to your outfit just got a bit easier. Just wear one of our adorable and detachable collars with any shirt or sweater. Instant elegance guaranteed. Many options are waiting for you at our I AM stores: Ornamental baroque brass or made entirely from pearls.

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Scalloped edges on a gold collar or rounded edges studded with golden beads all over. Crochet fine lace with tiny buttons or scalloped gold piece or a chain and pearl rock creation for tougher girls. The choice is as endless as possibilities of wearing our new favorite.

In Love Today

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Fashion Item

We Need More Rings!

When we met these two I AM girls heading out of the office to an after-work party, we saw, that the actual party was already going on. On their fingers! Wow, we really fell for their style of wearing all their rings at the same time. We had to take a photo of the cool look!

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From midi-rings, to double deals and rocky shapes: An eclectic combo. Their ultimate tip for this styling to look cool and casual is throwing in everything you own: Silver, gold, minimalistic, baroque, small and wide. The secret is in the mix! For details on all rings check back tomorrow.

I AM addicted

Competition!
Win it!

Oceans & Corals

I AM Addicted Competition

Our new collection Ocean Coral has arrived in stores and it is time for another I AM addicted competition! Win our jewerly, bag and watch, and scarf by answering this question: "What is you favorite seaside travel destination?" Send your answer to i-am.online@beeline-group.com.

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Win great I AM addicted styles worth about 100 Euros. We need your answer in our I AM mailbox before June 17th. Read our competition requirements here. Important: Please include full name and postal address!

In the Mood for

Pretty Neutral

Nothing beats good accessories in bold hues for us. Usually. Lately, we have found, that we are looking for something different, too. We are talking about the cool, laid-back effect that a limited color palette will add to our outfits. That does not mean, we will never wear colors and neon again.

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But these amazing pieces are the most reliable options, when it comes to making a styling look awesomely urban. Neutral greys, beiges and whites give an great clean feel. Geometric shapes and clear lines add an almost architectural feel to the designs. Just perfect for the next vernissage.

Styling Tip

Beach Styles

Summertime and the living is easy...that's the plan for the the season! Lakes and beaches are opening up to welcome us with cool blue waters, sandy beaches and luscious lawns to linger on. But, what we love most about our sunny days is the great styling, that comes with them.

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All we need is a cute bikini, comfy flip flops, a great beach bag and a big smile. Lucky for us, I AM just stacked up on exactly those items. Our favorite trend is ethnic elements meet urban chic. Like this deals in new Ikat prints with neon accents. Now on with the sunscreen and off to the beach!

Jewelry Explained

Watchlet

Lately, many new jewelry styles hit the shop floors: Amour rings, collar tips, phalanx ring and so on. It is hard to keep up. But I AM can help. In our new series Jewelry Explained, we will keep you up-to-date about the latest accessories developments.

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Today: The watchlet. Watch + Bracelet = Watchlet. Yes, it is easy like this. The combination of watch and bracelet makes this pretty piece perfect for women, who would like to be on time with out having a heavy watch around their wrist. Watchlets come in many different styles with chains and charms.

Star of the Month

Gemini

Happy birthday, pretty Gemini! The twin is getting bored easiy and that makes this sign experimenting with its looks constantly. With a new colorful accessories or different necklaces they pimp any outfit. Like your fellow cancers Heidi Klum and Nicole Kidman you are curious about life and fashion.

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New trends and styles are just right for you. Sexy bracelets? Mobile phone charm? Unusual styles inspire you. The Gemini's world is one of duality. Gemini can like this and that, one thing and its opposite. So naturally, you never have too many accessories, which makes I AM your favorite store.

Editor

May ∂
Top 5

Styling Tip

Stranded
Gold ∏

Tips & Tricks

Bobby
Pins ∑

Star Of The Month

Taurus

It is Taurus time! Happy birthday to all young bulls out there! You are an expert on physical beauty and every kind of sensual pleasure. So naturally, your taste for fashion and trend is exquisite, but you are also aware of good quality.

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Your perfect outfit has to look good and feel good on your skin as well. Natural materials are very important for you, because they keep you grounded. Wood, pearls and corals are among your favorites. We picked a glossy Turquoise ring with a wood body as your personal birthday accessory.

Inspiration Boards

Yes, I will!

Stying Tip

Festival
Fun ∂

I AM on your collar

Pretty Tips

Now, that is a pretty tip! collar tips are such a great way to update just about any basic blouse. Since they are attached by clips or pins, they are a temporary decoration and can be worn with different garment. Think shirts, blouses, shirt-dresses. Maybe even certain blazers or thinner coats?

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I AM offers collar tips for every taste: clean and elegant in rose gold, glam gothic with skulls, high fashion with gem stones or rock style with spikes. And of course, with a traditional western embossing, because cowboys were actually the first ones to wear these tips. Now, we wear it, too!

Looking Good

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DIY Tip

Fancy ∑
Sunglasses

DIY Tip

Cake
Pops ∑

I AM on Pinterest

Oh, how pinteresting

Do you know Pinterest, the great online pin board? We love it a lot and pin all our favorite images there. If you are using Pinterest yet, you can follow our pins here: I AM on Pinterest

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DIY Tip

Chocolate Spoons

Our first DIY video. We are showing you, how to make delicious and pretty chocolate spoon for the hot coco you need so desperately during this cold winter days. Enjoy!

I AM everywhere

New Stores
for You ∏

DIP Tip

Doily
Lamp ∂

Brand New

I AM & YSTRDY ADDICTED

Creation is the always the beginning of something new. addicted is such a new thing. addicted is the premium accessory line, for trendsetters and jewelry lovers who follow international styles on runways and blogs around the world. Every style is carefully crafted from precious materials.

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Featuring fine materials and fashionable designs every piece becomes a unique accessory. Find new and inspiring styles here every month. A stunning line of unexpected favorites to fall in love with. Discover our first collection in selected stores starting on the 3rd of December.

DIY Tip

Cake ∑
Stand

DIY Tip

Ethnic Print
Tee ∑

Behind The Scenes

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Tie the knot

I AM a bride!

  1. Cute DIY for nervous grooms. Against Cold Feet .
  2. Build you own photo booth with Lovely Bride.
  3. For fun reception games get Inspired by this .
  4. Creative beauty ideas and inspiration at Bridal Musings .
  5. Great styling tips for your big day at Bklyn Bride Online .
  6. Romantic garden weddings and more at Plum Tree Weddings .
  7. Do you own wedding invitation with fonts byFree Wedding Fonts .
  8. Save on the cake with these great recipes by Martha Steward.
  9. Take musical matters in your onwn hands with My Wedding DJ App .

Great Interios Sites for

Happy Homes

  1. Like an invitation to a friend's home: Freunde von Freunden.
  2. Pimp you Ikea furniture with the great ideas at Ikea Hackers.
  3. Inspirational Pinterest boards for interior lovers: Dwell Studio.
  4. Knows perfect solutions from bath to bedroom: Remodelista.
  5. Peak into creative people's homes with The Selby.
  6. Skandinavian interior styles at its best from Pejper.
  7. Young, fresh and approachable styles come with Couch Magazine.
  8. Flip through the online version like a real issue of Covet Garden.
  9. Mother of all interior architecture magazines: Architectural Digest.

I AM swinging

Discover the Roaring 20s

  1. Vintage inspired dresses from him and her at Vecona Vintage.
  2. Wanna swing? Take a class at Jeder ist tanzbar.
  3. Getting married? Find style at Art Deco Weddings.
  4. Modern interpratations of the look at Refinery 29.
  5. Party like its 1922 at Boheme Sauvage.
  6. Find signature 20s make-up and flapper hair does.
  7. Accessories for a golden lifestyle at Retronia.
  8. Like music in our ears: Alice Francis.
  9. We can't wait for Leonardo wearing a tux in The Great Gatsby.

I AM a Blog Lover

Lost & Found

  1. We found Yvan Rodic's streetstyle photo diary on Facehunter.
  2. Two sisters, one blog, a whole lotta news London Vienna Cologne.
  3. Beauty tips and make up artist's tricks on Into The Gloss.
  4. Authentic portraits from Brooklyn by Backyard Bill.
  5. Olive penguins and more on Kuriositätenladen.
  6. Fashionable accessories from our friends at SIX.
  7. We find the greatest restaurants and cafés on Foodspotting.
  8. Backpacking in high heels with the Travelettes.
  9. Fun blogging from down under Oh What Larks.

I AM in diguise

Hallo, Halloween Costume!

  1. Be the lovely and crafty card board Crocodile.
  2. Dress in blue as a Paper Doll .
  3. Why not be a pretty Lady Bird Owl.
  4. Test peoples sights when dressing up in Low Resolution.
  5. As creepy as she is beautiful, the Burton Doll.
  6. Take the internet offline and go as your own profile on Facebook .
  7. Kidas a even cuter dressed as an Octopus .
  8. Need a last minute Costume? Be a Magic Mushroom.
  9. Be a bite of delicious Sushi .

From Ulaanbaatar to Reykjavik

Streestyle Around The World

  1. From Bratislava in Slovakia: Tonbo Girl .
  2. From Mumbai in India: Wear About.
  3. From Sao Paulo in Brazil: SP Street Style .
  4. From Tokio in Japan: Style Arena.
  5. From Cape Town in South Africa: Cinder and Skylark .
  6. From Ulaanbaatar in Mongolia: Fashion Mongolia .
  7. From Mexico City in Mexico: Mess This Dress.
  8. From Reykavic in Iceland: Reykjavic Looks .
  9. From Sydney in Australia: On The Streets Of Sydney .

Lost & Found

I AM a traveller

  1. Knows how to travel as a solo woman: Adventurous Kate .
  2. Big plans, small money? Find help on Budget Traveller .
  3. Travel de luxe with the glamorous Conde Nast Traveller .
  4. Backpacking in high heels with the Travelettes.
  5. Explore unusual travels at the Inside Travel Lab Inside Travel Lab .
  6. Yvonne travel diary is Just Travelous .
  7. Meet and greet fellow travellers on Hejorama .
  8. Travel stories for runaways on Weltenbummler Mag .
  9. The cooler city guide is called Unlike .

Lost & Found

  • 2 days 5 hours ago ...

    "LAST DAY! Hurry up to win this beautiful set of summery jewelry and accessories. Enter on our blog: http://i-am.com/#/looking_good/1 "
  • 2 months, 1 week ago ...

    "Welcome of spring’s world of navy style. Boats, stripes, hooks and navy winds landed as every season beginning. I hope you like it! ;)"
  • 3 days 21 hours ago ...

    "What is better than a pair of cool sunglasses? A pair of cool sunglasses at a really cool price! "

Talking & Listening