THE SMALL THINGS THAT
MAKE LIFE GREAT

I AM is the fascinating costume jewelry brand for women, who know what they want. We bring every style to perfection and turn clothes into looks.

I AM is a declaration of love to femininity. We celebrate cutting edge trends as well as timeless classics. Our label YSTRDY completes the core collection with textile accessories, watches and much more.

I AM is located in Cologne and now runs more than 170 stores in 20 European countries. Our jewelry is also available at many partnering shops. Find your nearest location here.

A PERFECT MATCH
YSTRDY AND I AM

YSTRDY is the brand for all textile accessories and more in our I AM stores. Feminine, modern and surprising.

YSTRDY offers a huge amount of variety: from shawls, scarves, hats, gloves, purses, wallets and belts to watches and umbrellas. All YSTRDY products complement the collections from I AM: the perfect couple.

YSTRDY accessories are available in more than 170 I AM stores around the world. Find your nearest store here.

STORE LOCATIONS

I AM stores near you.

    With love...

    Friendship isn't a big thing. It´s a million little things.

    It’s the ultimate gift as the lucky recipient can choose
    to spend it on any of her latest style crushes.

    Hello!

    Please enter your data here to check the credit level on your gift card:

    Off to new Trends

    Your card is valid until:
    To the Store Locator

    I AM WANTS YOU!

    Creative minds. Courageous makers. Employees with a passion for fashion.

    I AM is always searching special talents for our sales teams and head office. I AM is part of beeline GmbH. You will find our current jobs on the beeline website.

    TO THE JOBS

    GREAT PROSPECTS!

    You will find additional information and photographs of I AM and YSTRDY in our press area on the beeline website. We are looking forward to great reports!

    TO THE PRESS CENTER

    YOUR SUGGESTIONS
    FOR I AM

    Do you have a question or would like to submit an idea? Simply send us a message. We will reply as quickly as possible.

    Products

    Country

    I AM

    Summer Feeling

    Papaya

    Read more

    16.4.15 / Summer Feeling

    Papayas and Starfish

    Der Frühling ist zauberhaft, keine Frage. Aber wir sehnen uns dennoch nach Urlaub, Strand und Meer. Wie überbrücken wir die Zeit bis zum Hochsommer? Mit schicken Accessoires, die gerade bei I AM angeschwemmt wurden. Ein Seestern am Arm, Korallenmotive an der Kette und tropische Blüten auf dem Tuch. Da fühlen wir uns schon fast wie in der Karibik.

    Spring is enchanting, no question. But we also yearn for a vacation, the beach and the sea. How do we overcome the time until the heights of summer? With chic accessories that have just been stranded at I AM. A starfish on the arm, coral motifs on necklaces and tropical flowers on scarves. As, we feel almost like we are in the Caribbean.

    I AM addicted

    The Hippie
    Collection

    Read more

    14.4.15 / I AM addicted

    The Hippie Collection

    Die legendäre Königin der Musikfestivals, Coachella rockt in vollen Zügen und bringt das junge Hollywood in sommerlichen Boho-Outfits zusammen. Was sehen wir auf den Streestyle Fotos aus Kalifornien? Jeans Shorts, Kimonos und auffälliger Schmuck sind die inoffiziellen Must-Haves der Festivals. I AM addicted hat in seiner Hippie Kollektion jetzt genau diesen Stil umgesetzt und bringt uns das kalifornische Lebensgefühl nach Hause.

    The legendary queen of music festivals, Coachella rocks to the fullest and brings the young Hollywood together in summery boho outfits. What do we see on the streestyle photos from California? Denim shorts, kimonos and bold jewelry are the unofficial must-haves of the festival. I AM addicted has created this style in its Hippie collection now and brings us a hint of Californian lifestyle.

    7.4.15 / Colors for Romance

    White meets Gold

    Weiß ist die Farbe der Unschuld; zart und rein wirkt es in jedem Alter mädchenhaft. Das gilt auch für unsere neuen Schmuckstücke in Weiß, mit glänzendem Gold als zauberhaftem und elegantem Rahmen. Die perfekten Accessoires zu zarten Sommerkleidern und romantischer Spitze.

    English Version

    White is the color of innocence; it looks tender and pure at any age. This also applies to our new jewelry pieces in white, with shiny gold as an enchanting and elegant frame. The perfect accessories for delicate summer dresses and romantic lace.

    A classic goes trendy

    Chunky
    Pearls ∑

    Read more

    4.4.15 / A classic goes trendy

    Chunky Pearls

    Das nennen wir eine gelungene Frühlingsromanze: Klassische Perlen treffen auf modernes Design und verwandeln sich in einen Jungbrunnen für unsere neuen Outfits. Ob als übergroße Perlen auf zarten Halsreifen oder angesagter Armschmuck, so werden wir für den Klassiker richtig schwach.

    That is what we call a perfect spring romance: Classic pearls meet modern design and transform into a fountain of youth for our new outfits. Whether as oversized pearls on delicate chokers or trendy cuffs, we are going really weak for the classics now.

    Trend Color

    Sand ∏
    Shades

    Read more

    25.3.15 / Trend Color

    Sand Shades

    Helles Beige, opake Perlen und glänzendes Perlmutt sind die charakteristischen Elemente dieser verführerischen Kollektion, bei der Nude- und Hauttöne organische Formen ergänzen. Unterschiedliche Oberflächen und ein interessanter Materialmix kreieren einen femininen Look mit sowohl massiven als auch zarten Styles. Wir wollen sie alle!

    Light beiges, opaque pearls and shiny mother of pearl are the signature elements for this seductive collection, where nude and skin tones complement organic shapes. Different plating effects and an interesting mix of materials create a feminine look with chunky as well as delicate styles. We want them all!

    In Love Today

    19.4.15 / Statement Bags

    Soft Pastells

    Das sind die Taschen, die wir jetzt wollen. Clutches, Schultertaschen und Beuteltaschen, die in zarten Eiscremefarben verzaubern. Zwischen Pistazie, Blaubeere, Himbeere und Melone können wir uns kaum entscheiden. In jeder Farbe eine? Sie sind ja glücklicherweise kalorienfrei ...

    English Version

    These are the bags that we want it now. Clutches, shoulder bags and totes bags enchant in soft ice-cream colors. We can hardly decide between pistachio, blueberry, raspberry or melon. One in each color? Well, luckily they are calorie-free ...

    17.4.15 / Summer Textiles

    Papaya

    Der textile Sommer ist ausgebrochen. Zarte Sandfarben und fruchtiges Orange bringen Clutches, Tücher und Portemonnaies ganz groß raus. Strukturierte Oberflächen aus Bast, glänzendes Gold und zarte Blumenmuster verpassen jedem Look einen Touch von Urlaub. 

    English Version

    The textile summer has sprung. Delicate sand colors and fruity orange turn clutches, scarves and purses into stars. Structured raffia surfaces, shiny gold and delicate floral patterns give every look a touch of holiday.

    15.4.15 / Add some sparkle to your life

    Colors

    Bunte, glitzernde Steine liegen schwer im Trend. Jetzt glänzen kleine Kunstwerke bei I AM. Armbänder, Ohrhänger und Ringe funkeln in allen Farben des Regenbogens miteinander um die Wette. Schnell die Lieblingsfarbe sichern!

    English Version

    Colorful, glittering stones are a key-trend. Now, little works of art sparkle at the I AM store. Bracelets, earrings and rings shine in all colors of the rainbow. Get your favorite color quickly!

    9.4.15 / Romantic Hair Accessories

    Flower Block

    Wir begrüßen den Frühling mit einem ganz besonderen Blütenzauber, denn jetzt verzieren seidige Blumen unsere romantischen Frühlingsfrisuren. Von zart bis knallig, mini bis maxi, diese Pracht passt zu vielen Stylings, vom hippiesquen Festival-Look bis zum festlichen Sommerballkleid.

    English Version

    We are welcoming spring with the very special magic of flowers, because now silky flowers decorate our romantic spring hairstyles. From soft to loud, mini to maxi, this floridity suits many stylings, from hippiesque festival looks to festive summer ball gowns.

    31.3.15 / Statement Necklaces

    India

    Sie bringen einen Hauch von Fernost in unsere Frühlings-Outfit: Farbenfrohe Statementketten mit vielen feinen Glasperlen aus unserer neuen Kollektion India.

    English Version

    They add the flair of the Far East to our spring outfits: Colorful statement necklaces with many, fine glass beads form our new collection India.

    26.3.15 / Navajo Styles

    Fringe Bags

    Wir prognostizieren: Sie sind die absoluten Trendteile des Sommers. Bei allen großen Runway-Shows waren sie zu sehen, auf den Streetstyle-Fotos der Bloggerinnen stehen sie im Mittelpunkt und auch wir haben uns in sie schockverliebt: Die Fransentasche. Also schnell zu I AM, denn dort sind gerade die ersten Modelle von YSTRDY aufgetaucht – unser fransiges Must-Have!

    English Version

    Our predcition: they are the ultimate trend pieces this summer. We saw them in all major runway shows, on the streetstyle photos of fashion bloggers they are a key pieces and we fell in love with them at first sight: Fringe bags. So, let's take a fast trip to the I AM store, because the first models by YSTRDY have just arrived – our fringy must-have!


    24.3.15 / Star of the Month

    Aries

    Herzlichen Glückwunsch, liebe Widder! Euer Planet ist der feurige, rote Mars. Schüchtern seid ihr wirklich nicht und daher mögt ihr farbenfrohe Accessoires, besonders in leuchtenden Signalfarben, wie unserem strahlenden Koralle. Damit steht ihr gerne im Mittelpunkt und steckt andere mit eurem tollen Selbstbewusstsein an.

    English Version

    Happy birthday, dear Aries! Your planet is the fiery red Mars. You are everything but shy and therefore you like colorful accessories; especially in bright colors, like our bright coral. With those, you like to be the center of attention and share your great confidence with others.

    Looking Good

    6.4.15 / New in stores

    Festival Anklets

    Kaum spriessen die ersten Grashalme, freuen wir uns wieder auf die kommende Festival Saison. Und auch, wenn die Sonne noch nicht ganz mitspielt: Wir tragen unsere Fusskettchen schonmal zur Probe. Frühlingsgefühle und Musik in der Luft inklusive.

    English Version

    The first blades of grass have hardly sprout, but we are already looking forward to the upcoming festival season. And even though the sun is not quite play along: We wear our anklets anyways to try them out. Spring fever and music in the air included.

    5.4.15 / Let's celebrate

    Happy Easter

    Wir wünschen Euch ein fröhliches and glitzerndes Osterfest mit jeder Menge Sonnenschein!

    English Version

    We wish you a happy and sparkling Easter weekend with lots of sunshine!

    5.3.15 / Must Have

    Sunglasses

    Sie sind das Accessoire, das wir in den dunklen Wintermonaten am meisten vermissen: Sonnenbrillen. Umso schöner, dass die Sonne jetzt wieder häufiger scheint und viele neue Sonnenbrillentrends pünktlich im I AM Store angekommen sind. Von coolen Pilotenbrillen bis zu trendy verspiegelten Gläsern sagen wir nur: Hello, sunshine!

    English Version

    They are the accessory, that we missed most during those dark winter months: sunglasses. Great, that the sun shines more frequently again and many new sunglasses trends have just arrived at I AM stores. From cool aviator sunglasses to trendy mirrored lenses all we say is: Hello, sunshine!

     

     

     

     

     

    9.2.15 / Special Collection

    Delicate

    Feine Ketten, zarte Armbänder und dünne Ringe sind zur Zeit die zarteste Versuchung für Trendsetter. Weil I AM das weiss, haben wir jetzt immer eine besonders schöne und große Auswahl feinster Schmuckstücke im Store.

    English Version

    Fine necklaces, delicate bracelets and thin rings are currently sweetest temptation for trendsetters. Because I AM knows this, we 'll always have a particularly beautiful and large selection of the finest jewelry in the store.

    Behind The Scenes

    11 / 2014

    We have been tagged ...

    Instalove

    1. Stackable rings at letthemeatcottoncandy.
    2. Triangle body chain at shoppisticated.
    3. Lovely charms at Divity.
    4. Wears our lovely hat: fionaerdmann.
    5. Pitbull phone cover at thatoddchit.
    6. Real silver ring at blogamm.
    7. Great earrings at elsaolaccessoire.
    8. A great Outfit of the Day by vashionessa.
    9. beautiful rings with the morning coffee at pieceofmona.
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9

    29.8.14 / Vegan, Raw, Paleo

    Healthy Eating

    1. All for paleo newbies at Eat Drink Paleo .
    2. Eat like your anchestors with Gutsy By Nature .
    3. Great vegan tips from A very Vegan Life .
    4. Tips for raw foodies from Julie's Raw Ambition .
    5. Beautiful and delicious recipes from Rawmazing .
    6. Food for inner Beauty from Oh She Glows .
    7. Detailed instructions at The Post Punk Kitchen .
    8. Yummy ideas from the Cave Girl In The City.
    9. Great raw food at This Rawsome Vegan Life .
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9

    12.6.14 / For the green thumb

    Urban Gardening Ideas

    1. Window gardening at its best from NPR.
    2. Great DIY pot from Camilla Styles .
    3. No space for gardening? Go vertical with Green.
    4. Grow salad in wines boxes with the Gardenista.
    5. Color your pots beautiful with Design Sponge.
    6. Make you own plant markers with Pin and Paper.
    7. Create a great hanging garden with Camille Styles.
    8. Light your garden with self-made macrame lanterns from hgtvdecor.
    9. Make sustainable planting cups from newspapers with Care2.
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9

    Lost & Found

    Cute Earrings

    Clips ∏
    for Kids

    Read more

    20.3.15 / Cute Earrings

    Clips for Kids

    Keine Ohrlöcher = keine Ohrringe? Diese Rechnung gilt ab sofort nicht mehr, denn macht kleine Schmuckliebhaberinnen jetzt mit einer großen Auswahl niedlicher Ohrclips glücklich. Neben Hasen, Eulen und Einhörnern warten noch viele weitere fröhliche Motive im I AM Store darauf, Mädchenaugen zum Strahlen zu bringen.

    No pierced ears = no earrings? This calculation is no longer right, because now I AM makes little jewelry lovers happy with a wide selection of cute ear-clips. In addition to rabbits, owls and unicorns, many other, cheerful motifs are waiting in the I AM store to make little girl's eyes sparkle.

    For little sailors

    Marine
    Styles ∑

    Read more

    15.1.15 / I AM Kids

    Ahoy, Little Sailor!

    Darüber freuen sich kleine Matrosinnen: Maritime Accesoires in klassischen Farben mit süßen Punkten und Streifen. Anker, Steuerräder und Schleifen schmücken sportliche Haargummis und Haarspangen. Ketten und Armbänder sind elastisch, kindgerecht und ganz besonders niedlich.

    This makes little sailors happy: Naval accessories in classic colors with sweet dots and stripes. Anchors, steering wheels and bows decorate cheerful hair bands and hair clips. Necklaces and bracelets are elastic, suitable for children and extremely cute.

    Precious Memories

    First Silver
    Studs ∏

    Read more

    27.1.15 / Precious Memories

    First Silver Studs

    Das erste Paar Ohrringe geschenkt zu bekommen ist für ein kleines Mädchen ein ganz besonders aufregendes Ereignis. Schön, wenn es dieses besondere Paar ein Leben lang aufbewahren kann, so wie unsere niedlichen Ohrstecker aus echtem Silber.

    Getting the first pair of earrings is a very exciting event for a little girl. Great, if she can keep this special pair for her whole life, just like our cute, genuine silver ear studs.

    Colorful Trend

    Rainbow

    Staunend betrachten Kinder das farbenfrohe Phänomen aus Regen und Sonne. Ein Regenbogen strahlt einfach eine besondere Magie und Schönheit aus. Grund genug für I AM, sich von der Himmelserscheinung zu unserem neusten Kinderschmuck inspirieren zu lassen. Einfach magisch!

    English Version

    Kids stare amazed at this colorful phenomena made from rain and sunshine. A rainbow radiates a certain kind of magic and beauty. Reason enough for I AM to be inspired and create our newest children's jewelry with this celestial occurrence in mind. Simply magical!

     

     

    I AM KIDS

    Fun &
    Quality

    Read more

    I AM KIDS

    Fun & Quality

    Sicherheit ist wichtig! Damit unser Kinderschmuck nicht nur den Kleinen, sondern auch allen Eltern Freude macht, haben wir strenge Qualitätsmaßnahmen eingeführt. Elastische Schnüre, Acrylperlen und weiche Formen machen I AM Kids perfekt für Mädchen von drei bis sechs Jahren.

    Safety first! We established strict quality requirements to ensure, that our kids jewelry makes not only children, but also parents happy. Elastic strings, acrylic pearls and soft shapes make I AM Kids perfect for girls from three to six years.

    Kids

    Win with I AM

    Competion requirements for our I AM addicted sweepstakes: Those over 16 years of age at the time of participation are eligible to participate. Employees of beeline GmbH, its subsidiaries and their relatives are eligible to participate, but not to win. By participating in the competition, you agree to the applicable conditions of participation.

    There is no right of appeal.

    We reserve the right to disqualify and to exclude from the draw those individual participants who manipulate – or attempt to manipulate – the participation process, the system and/or the draw/sides and/or who breach the conditions of participation or moral standards and/or who otherwise attempt to influence the draw in any other unfair and/or unreasonable way.

    The draw starts on 24th of January 2014 and ends on 14th of February 2014. The draw takes place on Thursday after the competition.

    The winners will be determined after the competition closes and notified by e-mail. If no response is received within a reasonable amount of time, the claim to the prize will expire and a replacement winner will be drawn. The prize cannot be transferred to a third party. No cash alternative is available.

    www.i-am.com;

    All liability is excluded for the technical requirements for timely participation in the competition being available or for the sending of prizes (permanent access to the web pages on which it is possible to participate, or sending or prizes via transport companies).