THE SMALL THINGS THAT
MAKE LIFE GREAT

I AM is the fascinating costume jewelry brand for women, who know what they want. We bring every style to perfection and turn clothes into looks.

I AM is a declaration of love to femininity. We celebrate cutting edge trends as well as timeless classics. Our label YSTRDY completes the core collection with textile accessories, watches and much more.

I AM is located in Cologne and now runs more than 170 stores in 20 European countries. Our jewelry is also available at many partnering shops. Find your nearest location here.

A PERFECT MATCH
YSTRDY AND I AM

YSTRDY is the brand for all textile accessories and more in our I AM stores. Feminine, modern and surprising.

YSTRDY offers a huge amount of variety: from shawls, scarves, hats, gloves, purses, wallets and belts to watches and umbrellas. All YSTRDY products complement the collections from I AM: the perfect couple.

YSTRDY accessories are available in more than 170 I AM stores around the world. Find your nearest store here.

STORE LOCATIONS

I AM stores near you.

    With love...

    Friendship isn't a big thing. It´s a million little things.

    It’s the ultimate gift as the lucky recipient can choose
    to spend it on any of her latest style crushes.

    Hello!

    Please enter your data here to check the credit level on your gift card:

    Off to new Trends

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    To the Store Locator

    I AM WANTS YOU!

    Creative minds. Courageous makers. Employees with a passion for fashion.

    I AM is always searching special talents for our sales teams and head office. I AM is part of beeline GmbH. You will find our current jobs on the beeline website.

    TO THE JOBS

    GREAT PROSPECTS!

    You will find additional information and photographs of I AM and YSTRDY in our press area on the beeline website. We are looking forward to great reports!

    TO THE PRESS CENTER

    YOUR SUGGESTIONS
    FOR I AM

    Do you have a question or would like to submit an idea? Simply send us a message. We will reply as quickly as possible.

    Products

    Country

    I AM

    We have the Blues

    Petrol
    Tones ∏

    Read more

    29.10.14 / We have the Blues

    Petrol Tones

    Dieser Herbst versorgt uns mit dem perfekten Mix von Grün und Blau. Petrol in allen Schattierungen ist der strahlende Begleiter zu neutralen Herbstfarben wie Camel oder Grau. Besonders schön auch zu strukturierten Stoffen, wie Samt, Fell oder Strick.

    This fall provides us with the perfect mix of greens and blues. Petrol in all shades is the shining companion of neutral autumn colors like camels or grays. And it looks especially nice with structures fabrics such as velvets, furs or knits.

    Favorite Color

    Oxblood
    Red ∏

    Read more

    27.10.14 / Favorite Color

    Oxblood Red

    Ein guter Jahrgang! Bordeaux ist in dieser Saison nicht nur eine gute Farbe für den Wein in unserem Glas, es macht sich auch in der Mode ganz hervorragend. Die schönsten Teile im leckeren Trendton hat I AM jetzt im Store.
    A great year! Burgundy isn't just a great color for the wine in our glass, it also sets a beautiful statement in fashion. The most beautiful pieces in the delicious trend color are available at I AM stores now.

    I AM addicted

    Elegant
    Dark ∏

    Read more

    23.10.14 / I AM addicted

    Elegant Dark

    Black is back – in unserer neuen I AM addicted Kollektion Elegant Dark. Eine hochwertige Auswahl eleganter Styles mit echtem Leder, schwarzen Steinen und funkelndem Gold. Der perfekte Schmuck für deinen großen Auftritt. Ein bisschen Drama, Baby? Aber gerne doch!
    Black is back – with our new I AM addicted collection Elegant Dark. A high-end selection of elegant styles with genuine leather, black stones and gleaming gold. The perfect jewelry for your big entry. A bit of drama, baby? Yes, please!

    Winter Spirit

    Norway

    Read more

    20.10.14 / Favorite Fall Style

    Norway

    Was passiert, wenn kerniges Holz auf skandinavisches Design trifft? Ganz klar: Ein rustikal-romantischer Herbsttrend zum Verlieben. Und wie stylen wir diesen Trend? Mit lässigen Boots, Lieblingsjeans und Norweger Pullover natürlich!

    What happens, when rustic wood meets Scandinavian design? Pretty obvious: A rustic-romantic autumn trend to fall in love with. And how do we style this trend? With casual boots, our favorite jeans and a Norwegian sweater of course!

    Color Trend

    Grey meets
    Beige ∏

    Read more

    1.10.14 / Color Trend

    Grey meets Beige

    Nichts gegen knallige Farben für Accessoires, aber da ist etwas Besonderes an neutralen Tönen, dem wir einfach nicht widerstehen können. Vielleicht ist es die Zartheit? Vielleicht, dass man sie zu allem kombinieren kann? Auf jeden Fall brauchen wir diese tollen Schmuckstücke in unserem Kleiderschrank!

    There is nothing wrong with strong colors for accessories, but there is that something special about neutral colors, that we simply cannot resist. Maybe it is the tenderness? Maybe it is, because they are so versatile? In any case we need this great jewelry in our closets.

    27.9.14 / Fashion Item

    Silver Infinity

    Schnell in den Store und unser neues Fashion Item geshoppt! Zarte Unendlichkeitssymbole in echtem Silber als Kette, Armband oder Ring. Auch in vergoldet erhältlich.

    English Version

    Quick, quick! Our new fashion item is in stores: delicate infinity symbols in real silver as necklaces, bracelets or rings. Also available in gold plated.

    In Love Today

    30.10.14 / Fashion Item

    Stackable Rings

    Ringe trägt man jetzt nicht mehr einzeln, als Fashion Statement müssen es schon mehrere Schmuckstücke sein - gerne auch auf demselben Finger. Verschiedene Legierungen und Formen bringen dabei Spannung ins Styling. Dank der Sets von I AM ist es ganz leicht, einen perfekten Look zu kreieren.

    English Version

    Rings are not worn separate anymore, as a fashion statement there have to be more pieces – even on the same finger. Different platings make the styling exciting. Thanks to the sets at I AM it is easy to get this perfect look.

    29.10.14 / Star of the Month

    Scorpio

    Alles Gute, liebe Skorpione! Ihr seid eines der energiereichsten Sternzeichen des Jahres. Skorpione lieben und leben ein intensives Leben. Ihr seid gleichzeitig sensibel und leidenschaftlich, geheimnisvoll und doch ganz klar. Für Grauzonen könnt ihr euch nicht begeistern, auch nicht in der Mode. Accessoires in sinnlichem Rot und mit funkelnden Steinen stehen Euch daher am besten.

    English Version

    Happy birthday, dear Scorpio! You are one of the most energetic signs in the zodiac. Scorpios love and live an intense life. You are sensitive and passionate, secretive and very clear at the same time. You do not like gray areas, not even in fashion. Accessories in sensual red with sparkling stones suit you best.

    Platings

    Sparkle,
    Sparkle

    Read more

    24.10.14 / Platings

    Sparkle, Sparkle

    Zum Jahresende häufen sich wie immer die Gelegenheiten zum Feiern. Während uns Einladungen von der Sylvester-Sause bis zur Weihnachtsfeier ins Haus flattern, machen wir uns schon erste Gedanken um das passende Styling. Egal, ob Abendkleid oder Minirock, die richtige Portion Glitzer versetzt uns sofort in Feierlaune.

    Towards the end of the year, we have many reasons to celebrate. While invitations from new year bashes to Christmas parties are arriving, we start to think about our styling options. No matter, if ball gown or miniskirt, the right amount of sparkle puts us in a celebration mood instantly.

    Looking Rich

    Posh ∏
    Jewelry

    Read more

    20.10.14 / Looking Rich

    Posh

    Für Parties jeder Art ist das kleine Schwarze unsere Wunderwaffe. Einfach, wandelbar und immer anders. Für einen elegant rockigen Look kombinieren wir es mit einer Bikerjacke, High Heels und funkelndem Schmuck. Art Deco inspirierte Statement-Ketten, klimpernde Armreifen und beeindruckende Ohrringe sind alles was wir dafür brauchen!

    The little black dress is our marvel weapon for all parties. Easy, convertible and always a little different. For an elegant rock-star look we combine it with a biker-jacket, high heels and sparkling jewelry. Art-Deco inspired statement necklaces, tinkling bracelets and impressive earrings are all we need for the look.


    11.10.14 / Fall Must Haves

    Norway

    Das brauchen wir jetzt: Kuschelige Accessoires für die kühleren Tage. Ein bedruckter Schal macht unsere Sommerpullover herbstfertig, Handschuhe und Ohrenwärmer in Zopfstrick bringen sofort Gemütlichkeit ins Spiel. Süße Eulen sind unser liebstes Herbstmotiv.

    English Version

    This is what we need now: Cozy accessories for the cooler days. A printed scarf makes our cotton sweater ready for fall, mittens and earmuffs in cable knit add instant coziness. Cute owls are our favorite autumnal motif.

    3.10.14 / YSTRDY

    Our Dream Bag

    Die Suche nach der perfekten Tasche kann ganz schön ermüdend sein. Sie soll zu allem passen und trotzdem ein Eyecatcher sein. Groß genug für alles was man so braucht, aber dennoch nicht zu robust. Wir finden, diese tolle YSTRDY Tasche in schickem Pythondruck mit passenden Accessoires kommt unserer Traumtasche da schon ganz schön nah.

    English Version

    The search for the perfect bag can be exhausting. It should fit with all kinds of outfits and still remain an eye-catcher. Large enough for everything you need, but not too sturdy. We think this great YSTRDY bag with chic python print and its matching accessories is pretty close to our dream bag.

    29.9.2014 / YSTRDY

    Green Rust

    Oh, da wird uns trotz kühler Herbsttage warm ums Herz. Diese schicke grüne Tasche und den kuscheligen Schal mit romantischem Rosenmuster haben wir gerade im I AM Store gefunden. Die werden jetzt unsere ständigen Begleiter.

    English Version

    Oh, we have a truly heart-warming feeling despite the cool fall days. We just found this chic green bag and cozy scarf with romantic rose pattern at the I AM store. They will be our constant companions now.

    Looking Good

    28.10.14 / Trend Pieces

    Statement Necklaces

    Keine Frage, Statement Ketten sind gerade in den nächsten Monaten voller feierlicher Anlässe der funkelnde Mittelpunkt unserer Outfits. Umso mehr freuen wir uns, dass wir bei I AM gerade eine besonders große Auswahl in allen Farben und Formen finden können.

    English Version

    No question, statement necklaces are the sparkling center of our outfits – especially during the upcoming festive season. And that makes us even happier about the huge selection of styles we are finding in I AM stores right now.

    Making of...

    The Winter
    Shooting 14

    Read more

    26.6.14/ Making of...

    The Winter Campaign

    Während der warme Sommerwind durch die Strassen Stockholms wehte, haben wir wieder mal die Zeit im Studio genutzt und unsere neue Winterkampagne geshotet. Viel verrraten können wir noch nicht, nur soviel: Die Wintersaison wird kuschelig, stylish und festlich. Und auch, wenn die Tage lang waren: Wir hatten beim Shooting wieder richtig Spass.

    While the wam summer wind is blowing through the streets of Stockholm, we used the time in the studio to shot our new winter campaign. We cannot reveal much yet, just this much: The winter season will be cuddly, stylish and festive. And even, if we were working long days: we sure had fun at the shooting.

    Behind The Scenes

    29.8.14 / Vegan, Raw, Paleo

    Healthy Eating

    1. All for paleo newbies at Eat Drink Paleo .
    2. Eat like your anchestors with Gutsy By Nature .
    3. Great vegan tips from A very Vegan Life .
    4. Tips for raw foodies from Julie's Raw Ambition .
    5. Beautiful and delicious recipes from Rawmazing .
    6. Food for inner Beauty from Oh She Glows .
    7. Detailed instructions at The Post Punk Kitchen .
    8. Yummy ideas from the Cave Girl In The City.
    9. Great raw food at This Rawsome Vegan Life .
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    12.6.14 / For the green thumb

    Urban Gardening Ideas

    1. Window gardening at its best from NPR.
    2. Great DIY pot from Camilla Styles .
    3. No space for gardening? Go vertical with Green.
    4. Grow salad in wines boxes with the Gardenista.
    5. Color your pots beautiful with Design Sponge.
    6. Make you own plant markers with Pin and Paper.
    7. Create a great hanging garden with Camille Styles.
    8. Light your garden with self-made macrame lanterns from hgtvdecor.
    9. Make sustainable planting cups from newspapers with Care2.
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    Do it youself

    Easter Ideas

    1. Message in an easter egg from Buzzfeed.
    2. Lovely egg shell garden from Martha Stewart.
    3. Funny eggs heads from Parents.
    4. Beautiful flower eggs at A Creative Mind.
    5. The sweetest bunny envelope by Lots of DIY.
    6. Cute Easter pendant with animal print at Leker.
    7. Bunny bags for little presents from Handmadeculture.
    8. Bunny lits for maison jars from Patchworkharmony.
    9. Make your own spring wreath with Tatertots and Jello.
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    Net Picks

    Inspiring Instagrams

    1. Great and classy streetstyle from august23g.
    2. This is how to wear multiple bracelets! From marthajohl.
    3. Rocking the mega-trend knuckle rings is frlschlauschlau.
    4. Cool sailor style by elsaolaccessoire.
    5. Beautiful way to wear a statement necklace from marthajohl.
    6. Phalanx rings at its best by riceandsoy.
    7. sassy matching necklace and nails from heresno.
    8. Poetic insect jewelry by elsaolaccessoire.
    9. Cool sailor style by rrroxy_.
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    I AM pretty

    Beauty And The Blog

    1. Beach girl's best friend for a sun-kissed look is the The Beach Tomato.
    2. Hairstyles unlimited from New York's best coiffeurs at Bumble & Bumble.
    3. Beauty through the eyes of an Berlin based student at Tensia.
    4. Nailart for dedicated polish lovers at This Is Nailporn.
    5. Beauty trends and tips for cosmetic geeks at The Beauty Department.
    6. The world's best beauty blog is most certainly Into The Gloss.
    7. Find an ode to sophisticated perfumery at Olfactorialist.
    8. Long-locks-lovers will find plenty of tips at Hair Romance.
    9. The cute Carina shares her beauty secrets at Cream's Beauty Blog.
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    Great Sites For

    Happy Homes

    1. Peak into creative people's homes with The Selby.
    2. Pimp you Ikea furniture with the great ideas at Ikea Hackers.
    3. Young, fresh and approachable styles come with Couch Magazine.
    4. Like an invitation to a friend's home: Freunde von Freunden.
    5. Flip through the online version like a real issue of Covet Garden.
    6. Skandinavian interior styles at its best from Pejper.
    7. Mother of all interior architecture magazines: Architectural Digest.
    8. Inspirational Pinterest boards for interior lovers: Dwell Studio.
    9. Knows perfect solutions from bath to bedroom: Remodelista.
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    Lost & Found

    I AM Kids

    Little Princess

    Schimmernde Perlen in zartem Rosé und liebevoller Haarschmuck sind genau das Richtige für kleine Prinzessinnen. Auch, wenn es mal zu einer festlichen Veranstaltung geht, bei I AM Kids gibt es die passenden Accessoires. 


    English Version

    Shimmering pearls in soft rose and lovely hair accessories are just perfect for little princesses. I AM Kids always offers the right accessories, also for festive occasions.

    Colorful Trend

    Rainbow

    Staunend betrachten Kinder das farbenfrohe Phänomen aus Regen und Sonne. Ein Regenbogen strahlt einfach eine besondere Magie und Schönheit aus. Grund genug für I AM, sich von der Himmelserscheinung zu unserem neusten Kinderschmuck inspirieren zu lassen. Einfach magisch!

    English Version

    Kids stare amazed at this colorful phenomena made from rain and sunshine. A rainbow radiates a certain kind of magic and beauty. Reason enough for I AM to be inspired and create our newest children's jewelry with this celestial occurrence in mind. Simply magical!

     

     

    Gift Idea

    Little Party, Big Fun

    Unser kunterbunter Kinderschmuck ist nicht nur ein schönes Geschenk für das eigene Kind, auch als Mitbringsel zur Geburtstagsparty oder als Gewinn bei Partyspielen lassen elastische  Armbändchen und niedlicher Haarschmuck Mädchenaugen strahlen.

    English Version

    Our multicolored kid's jewelry is not only a great present for your own child. As a souvenir to a birthday celebration or a price for party games, elastic bracelets and cute hair accessories make girl's eye sparkle.

    New in Store

    I AM loves Kids

    Farbenfroh, fröhlich und kreativ – alle Mädchen träumen von verspieltem Schmuck mit niedlichen Motiven und zarten Farben. I AM macht diese Träume jetzt wahr, mit unserer brandneuen Kollektion für kleine Schmuckliebhaberinnen. 

     

     

    English Version

    Colorful, happy and creative - all girls dream of playful jewelry with cute motifs and in soft colors. I AM makes these dreams come true now with our brand new collection for little jewelry lovers.

    I AM KIDS

    Fun &
    Quality

    Read more

    I AM KIDS

    Fun & Quality

    Sicherheit ist wichtig! Damit unser Kinderschmuck nicht nur den Kleinen, sondern auch allen Eltern Freude macht, haben wir strenge Qualitätsmaßnahmen eingeführt. Elastische Schnüre, Acrylperlen und weiche Formen machen I AM Kids perfekt für Mädchen von drei bis sechs Jahren.

    Safety first! We established strict quality requirements to ensure, that our kids jewelry makes not only children, but also parents happy. Elastic strings, acrylic pearls and soft shapes make I AM Kids perfect for girls from three to six years.

    Kids

    Win with I AM

    Competion requirements for our I AM addicted sweepstakes: Those over 16 years of age at the time of participation are eligible to participate. Employees of beeline GmbH, its subsidiaries and their relatives are eligible to participate, but not to win. By participating in the competition, you agree to the applicable conditions of participation.

    There is no right of appeal.

    We reserve the right to disqualify and to exclude from the draw those individual participants who manipulate – or attempt to manipulate – the participation process, the system and/or the draw/sides and/or who breach the conditions of participation or moral standards and/or who otherwise attempt to influence the draw in any other unfair and/or unreasonable way.

    The draw starts on 24th of January 2014 and ends on 14th of February 2014. The draw takes place on Thursday after the competition.

    The winners will be determined after the competition closes and notified by e-mail. If no response is received within a reasonable amount of time, the claim to the prize will expire and a replacement winner will be drawn. The prize cannot be transferred to a third party. No cash alternative is available.

    www.i-am.com;

    All liability is excluded for the technical requirements for timely participation in the competition being available or for the sending of prizes (permanent access to the web pages on which it is possible to participate, or sending or prizes via transport companies).