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    <title>I AM RSS Feed</title>
      <link>http://www.i-am.com</link>
    <description>All new RSS News</description>
    <language>en-en</language>
    <copyright>Beeline</copyright>
    <pubDate>Thu, 23 Feb 2012 06:07:43 +0100</pubDate>
    <image>
      <url>http://www.i-am.com/favicon.ico</url>
      <title>I AM</title>
      <link>http://www.i-am.com</link>
    </image>

<item>
                <title><![CDATA[Beauty and the East]]></title>
                <description><![CDATA[Japan and its lucky charms impressed the jewelry and textile designer at I AM and YSTRDY leading to this cute collection. Besides our adorable geisha and waving cats, we also have lucky hair ornaments for Western geishas. And the loveliest scarves with Japanese inspired prints. Do you wanna know about the round red man in the big picture? That is Mr. Daruma, one of Japans most famous lucky charms. You can by these papier-mâché figurines at temples. While making a wish you paint one eye and then place the statue somewhere, were you can see it daily. After your wish came true, you will paint the second eye. Then you can burn the figurine at the temple. ]]></description>
                <link>http://www.i-am.com/#/in_love_today/1</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/1</guid>
                <pubDate>Wed, 22 Feb 2012 11:59:53 +0100</pubDate>
              </item><item>
                <title><![CDATA[Pisces]]></title>
                <description><![CDATA[Happy birthday, dear fish! You are the most iridescent sign of the year, full of fantasy and facets. Pisces are quick-changing fashionistas, that dive into the world of trends and fish their favorites. Most likely laid back styles with a dreamy aspect: Pisces carry a bit of a flower child in them always. ]]></description>
                <link>http://www.i-am.com/#/looking_good/1</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/1</guid>
                <pubDate>Wed, 15 Feb 2012 10:33:12 +0100</pubDate>
              </item><item>
                <title><![CDATA[February Top 5]]></title>
                <description><![CDATA[This months we were mesmerized by a selection of nature inspired pieces in our I AM store at Alexa, Berlin. As usual, it was really hard to select the favorite five, there are just too many beautful pieces. Especially the giant fly ring caught our eye. The mat gold with shiny pearls and faceted stones are just a beautiful combination. The ring goes perfectly with the flower hairclips, which reflect the light gracefully. Another hint of nature is brought by the cute ladybird watch that you can wear around your neck. We complete with a braided bracelet and wallet, which pick up the nature spirit as well. I think, we are ready for spring!]]></description>
                <link>http://www.i-am.com/#/looking_good/2</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/2</guid>
                <pubDate>Wed, 15 Feb 2012 11:57:23 +0100</pubDate>
              </item><item>
                <title><![CDATA[Alaaf!]]></title>
                <description><![CDATA[Most of you know probably that the I AM headquarter is located in Cologne, the city of Karneval, where people dress up in fabulous costumes and enjoy six days of celebrating. Many of the I AM girls will dress up in costumes from Peacocks to Lobsters or nurse to crazy scientist. ]]></description>
                <link>http://www.i-am.com/#/in_love_today/2</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/2</guid>
                <pubDate>Wed, 15 Feb 2012 10:30:11 +0100</pubDate>
              </item><item>
                <title><![CDATA[Happy Valentine's Day!]]></title>
                <description><![CDATA[Like the sweetly budding rose,\\
Freshened by the gentle rain\\
Like the Evening Star that glows,\\
Brightest of the starry train\\
\\
Like a well arranged Bouquet,\\
Where the fairest flowers combine,\\
Odours rich and colours gay,\\
Is my own Sweet Valentine\\]]></description>
                <link>http://www.i-am.com/#/looking_good/3</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/3</guid>
                <pubDate>Tue, 14 Feb 2012 10:52:46 +0100</pubDate>
              </item><item>
                <title><![CDATA[Flower Power]]></title>
                <description><![CDATA[You do not have to go to a greenhouse to see the roses bloom in February, simply come to your next I AM store! Right now a delicious selection of flower prints hits the shop floor. From scarves in tempting green and rose hues to pendant with fine flower drawings to statement rings with romantic patterns. English tea roses and lush gardens were the inspiration here. If you wanna add just one colorful piece to your outfit or go crazy and combine many blooming prints is all up to you, but one thing is for certain: Flower prints will be one of the key trends in spring and summer, so be a trendsetter and get it now!]]></description>
                <link>http://www.i-am.com/#/in_love_today/3</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/3</guid>
                <pubDate>Mon, 13 Feb 2012 18:19:02 +0100</pubDate>
              </item><item>
                <title><![CDATA[Ice, Ice, Baby]]></title>
                <description><![CDATA[We already thought that this was going to be the mildest of all winters, when Father Frost come late, but in full swing. Snow, Ice, dropping temperatures: turns out,  this winter is pretty serious after all. But it does not bring us down. We fight the piercing cold in long underpants and in style. The snow princess collection by I AM brings us beautiful white and sparkling jewelry. Like the beautiful chandelier earrings. The ones with the long silver fringes are guaranteed to draw some attention, even in the deepest snow.  Or the beautiful lace covered bracelet, just the right piece for romantic girls. Or the long necklace with it beautiful delicate pendant a soft tassel. We think all of them look great in the Alps, all covered with snow.  ]]></description>
                <link>http://www.i-am.com/#/in_love_today/4</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/4</guid>
                <pubDate>Sun, 12 Feb 2012 09:25:53 +0100</pubDate>
              </item><item>
                <title><![CDATA[The Artist Style]]></title>
                <description><![CDATA[Did you see "The Artist" yet, this wonderful, nostalgic movie that takes you back to a time of silent movies and monochrome images? What a wonderful time travel in times of constant overload with special effects in 3D. We are so smitten with this picture, that it inspired us to try on some 1920s.]]></description>
                <link>http://www.i-am.com/#/looking_good/4</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/4</guid>
                <pubDate>Thu, 26 Jan 2012 19:59:59 +0100</pubDate>
              </item><item>
                <title><![CDATA[Ballet, Ballet]]></title>
                <description><![CDATA[French impressionist Edgar Degas was especially fascinated by dancers. He created plenty of drawings, paintings and sculptures depicting ballet dancers in tutus. We are also fascinated by the ballet, and the ones who did not like it before, got hooked while seeing "Black Swan" with Natalie Portman. Now I AM has a special line for prima ballerinas. All in soft pinks and with satiny materials, this line includes ballerina pendants and earrings, a soft satin bow and a nice tulle rose. We are sure Degas and Portman both would love the collection and we do, too. And how did Martha Graham say:"Dance is the hidden language of the soul of word."]]></description>
                <link>http://www.i-am.com/#/in_love_today/5</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/5</guid>
                <pubDate>Thu, 26 Jan 2012 19:40:17 +0100</pubDate>
              </item><item>
                <title><![CDATA[Pretty Bird]]></title>
                <description><![CDATA[Peacocks are among the most beautiful and colorful birds of the planet. Especially the males with their iridescent blue-green or green colored plumage. Especially when they fan their tail feathers and show their many, many golden eyes. They do it to attract the females attention. Well, it sure worked for us and we took the unique color combination to create a line of necklaces, rings and earrings just as beautiful and decorative as a peacock feathers. The oriental inspired shapes of the pendants enhance the beauty of the colors even more. But also the shape of the majestic bird was turned into an eye catcher pair of earrings! ]]></description>
                <link>http://www.i-am.com/#/in_love_today/6</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/6</guid>
                <pubDate>Thu, 26 Jan 2012 19:23:39 +0100</pubDate>
              </item><item>
                <title><![CDATA[Green Thumbs]]></title>
                <description><![CDATA[This wonderful line of jewelry, with its miniature teacups and rubber boots feels somewhere between Alice in Wonderland and guerrilla gardening to us. And we cannot wait to put it on, because we love gardening. If it is our country garden or our little urban farm: we want to grow our own vegetables and enjoy healthy produce. Many new forms of gardening came up within the last summers, like 	[[http://prinzessinnengarten.net|Prinzessinnengarten]], an urban gardening project in Berlin. Feel like you wanna use your green thumb, but no garden in sight? What about building a [[http://http://www.windowfarms.org/build|window farm]]? Enjoy growing! ]]></description>
                <link>http://www.i-am.com/#/looking_good/5</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/5</guid>
                <pubDate>Thu, 26 Jan 2012 19:59:59 +0100</pubDate>
              </item><item>
                <title><![CDATA[The World in Orange]]></title>
                <description><![CDATA[Our new spring trends are about to hit the stores and bring some fresh color into the winter grey. Our fabulous design team went strictly for the most lively, optimistic color of all: Bright Tangerine Orange. In combination with other red and pink tones it just says lust of life to us. And we are guessing for that reason the color experts from Pantone also made it there color of the year, as you can see on their [[http://www.pantone.de|website]]. We simply love the color because it is instant happiness to us, we are smiling, while just thinking about dressing up in the juicy tone. Combined with natural leather bags: La vie en orange!]]></description>
                <link>http://www.i-am.com/#/in_love_today/7</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/7</guid>
                <pubDate>Thu, 26 Jan 2012 17:54:49 +0100</pubDate>
              </item><item>
                <title><![CDATA[Passagen Cologne]]></title>
                <description><![CDATA[Once a year Cologne turns into a giant living room: furniture all around you. Every shop, showroom and the entire trade show complex is filled with the most current interior designer creations. It is Cologne Design Week. Our brand management team took the chance and swarmed out to find inspirational ideas for our I AM stores. They wandered the trade show halls, walked the paths of Passagen, a young designer exhibition in Ehrenfeld and look in many showrooms. They found stackable lamps and tables, cozy chairs and more. Here are the favorites, they brought back to the office. Or their brochures at least. Click on image for more information!]]></description>
                <link>http://www.i-am.com/#/behind_the_scenes/1</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/behind_the_scenes/1</guid>
                <pubDate>Thu, 26 Jan 2012 16:57:59 +0100</pubDate>
              </item><item>
                <title><![CDATA[Winter Pastels]]></title>
                <description><![CDATA[Yes, we know, it is too cold outside for ice cream, but still we cannot resit the gorgeous colors of sherbets and candies. Like the sweet soft rose of raspberries, the pale yellow of young lemons or the pale orange of ripe peaches. So, we decided to wait no longer and wear them, not eat them! ]]></description>
                <link>http://www.i-am.com/#/looking_good/6</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/6</guid>
                <pubDate>Thu, 26 Jan 2012 16:57:59 +0100</pubDate>
              </item><item>
                <title><![CDATA[Paris fashion Week Tips]]></title>
                <description><![CDATA[Oh, Paris mon amour, city of our love to fashion ;-). It is time for fashion shows in France’s capital once again. Haut Couture today, Pret a porter in March. Time for us to put together the team’s tips for a fashionable stay in Paris. Our favorite places to shop are concept store Merci and Colette. Le Bon Marche offers the best gourmet department and fancy fashion. We have a apero in style at Chez Jeanette or La Perle, where John Galliano lost his fame. Later we dance the night away at Rosa Bonheur or Bizz’Art. Je t’aime, Paris! P.S. Click on photos for addresses!
]]></description>
                <link>http://www.i-am.com/#/behind_the_scenes/2</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/behind_the_scenes/2</guid>
                <pubDate>Thu, 26 Jan 2012 16:39:38 +0100</pubDate>
              </item><item>
                <title><![CDATA[Trends, ahoy!]]></title>
                <description><![CDATA[Sailor and mermaids are equally mesmerized by this new trends that just rolled ashore. The vivid blue tones are crisp and clear as a seabreeze and the delicious tangerine makes the palette extra sweet. Mix it up with bright white and we are set to sail.\\  The key to wearing navy new and young is mixing in an unexpected, fresh color like orange. It immediately looks fresher than ever. Also, new shapes, like braided necklaces or graphic earrings give an up to date look. \\be sure, to wear some natural items like a brown leather bag or straw hat to give it that extra bit of coolness. Ahoy, sailor!]]></description>
                <link>http://www.i-am.com/#/in_love_today/8</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/8</guid>
                <pubDate>Tue, 10 Jan 2012 21:56:59 +0100</pubDate>
              </item><item>
                <title><![CDATA[untitled]]></title>
                <description><![CDATA[]]></description>
                <link>http://www.i-am.com/#/in_love_today/</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/</guid>
                <pubDate>Fri, 13 Jan 2012 17:35:41 +0100</pubDate>
              </item><item>
                <title><![CDATA[Fashion Week Tips]]></title>
                <description><![CDATA[**Shop**\\
Voo - hidden hipster store in Kreuzberg\\
Happy Shop - happy colorful fashion\\
Lena Hoschek - ladylike Austrian designer\\
**Eat**\\
Oukan 71 - fine Japanese foods and more\\
HBC - feeds the scene at Alexanderplatz\\
**Drink**\\
August II - underground bar in Mitte\\
Lucia - meeting place on Oranienstrasse\\
**Stay**\\
Michelberger Hotel - hippie chic-charme hotel\\
Hüttenpalast - indoor caravan hostel\\
**Party Tip**\\
Dandy Diary x Les Mads - Inoffical Fashion Week Opening Party\\
]]></description>
                <link>http://www.i-am.com/#/behind_the_scenes/3</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/behind_the_scenes/3</guid>
                <pubDate>Mon, 09 Jan 2012 13:27:14 +0100</pubDate>
              </item><item>
                <title><![CDATA[A little bird on the roof is singing a song....]]></title>
                <description><![CDATA[...about I AM's new Twitter account. We are now tweeting and beeping about I AM, YSTRDY and what is happening in our accessory universe. Follow our tweets and let us follow yours: [[https://twitter.com/#!/IAM_Accessories/|@IAM_Accessories]]!]]></description>
                <link>http://www.i-am.com/#/looking_good/7</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/7</guid>
                <pubDate>Tue, 10 Jan 2012 17:32:07 +0100</pubDate>
              </item><item>
                <title><![CDATA[Feather Weights]]></title>
                <description><![CDATA[Feathers are mystical, light, they can fly, Pocahontas loved them, they make us look exotic....No wonder, we are in love with our feather earrings and necklaces. This spring feathers will be essential in accessories. Inspiration from native Americans are key here. From bohemian in earth tones to funky in bold colors: I AM's selection of the light treasures is big and beautiful. We think the collier style necklace in blue and turquoise is fit for queen, the brown and orange earrings have a dream catcher quality and and the soft pink ones on hoops make us feel like a princess. Let's fly away! ]]></description>
                <link>http://www.i-am.com/#/looking_good/8</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/8</guid>
                <pubDate>Sun, 08 Jan 2012 14:21:17 +0100</pubDate>
              </item><item>
                <title><![CDATA[Show it with a Bracelet!]]></title>
                <description><![CDATA[What ties two friends together, although it is only tight around their wrists? Right, a friendship bracelet. These bracelets are known in many cultures and especially worn be teenagers. We love the tradition and found some very chic friendship bracelets in the I AM collection. ]]></description>
                <link>http://www.i-am.com/#/in_love_today/9</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/in_love_today/9</guid>
                <pubDate>Fri, 30 Dec 2011 16:36:29 +0100</pubDate>
              </item><item>
                <title><![CDATA[I AM in love with Barcelona]]></title>
                <description><![CDATA[I AM is growing and growing. We recently opened our newly done and fabulous store in Spain's bustling city Barcelona. Here, between the most trendy stores of the country, the vivid beaches and an unique nightlife is the perfect location for our new store. Because I AM in love with Barcelona! \\
You will find the I AM store at:\\
Portal de Angel 12\\
Barcelona, 08002 \\
Thanks to our fabulous Spanish team! Muchas Grazias!!
]]></description>
                <link>http://www.i-am.com/#/behind_the_scenes/4</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/behind_the_scenes/4</guid>
                <pubDate>Tue, 13 Dec 2011 19:13:05 +0100</pubDate>
              </item><item>
                <title><![CDATA[Going Coco]]></title>
                <description><![CDATA[“I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny,” said Coco Chanel.
]]></description>
                <link>http://www.i-am.com/#/looking_good/9</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/9</guid>
                <pubDate>Tue, 13 Dec 2011 17:25:18 +0100</pubDate>
              </item><item>
                <title><![CDATA[Bag Check]]></title>
                <description><![CDATA[Company Christmas, Friend's Get-together, Christmas Eve, Family gatherings and last, but really not least New Years: No other month has as many festive events as December. And that means, many festive outfits are needed. A good way to look different at every party without spending a lot of money is accessorizing. A new necklace, ring, scarf or bag can change an outfit around. Like our fancy party bags and clutches by YSTRDY. With a Chanel inspired bag in trendy nude tones or a sparkling affair in black and gold you can change around the appear of your party dress in no time. We like!]]></description>
                <link>http://www.i-am.com/#/looking_good/10</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/10</guid>
                <pubDate>Mon, 12 Dec 2011 12:03:01 +0100</pubDate>
              </item><item>
                <title><![CDATA[Silver Lining]]></title>
                <description><![CDATA[Sometimes there is nothing better than the real thing. I usually love fresh fashion and accessories every season, but some things are for eternity. Like a best friend. Or a necklace in real silver. It is the kind of jewelry that you wanna wear every day. Or that two girlfriends wear as a proof of their friendship. ]]></description>
                <link>http://www.i-am.com/#/looking_good/11</link>
                <author>info@beeline.com</author>
                <guid>http://www.i-am.com/#/looking_good/11</guid>
                <pubDate>Thu, 08 Dec 2011 18:11:59 +0100</pubDate>
              </item>

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